LinkedIn is really popular for salespeople to find customers and get leads. Many of them rely on this platform for their sales pipeline. However, with the abundance of sales messages, it’s important to find ways to stand out on LinkedIn.
LinkedIn messaging templates for sales that garner responses typically start with a personalized greeting, reference a specific detail about the recipient's profile or company, and quickly get to a value proposition that’s relevant to them. They should be concise, ask an open-ended question that invites a dialogue, and include a soft call-to-action, such as suggesting a brief call or meeting. These templates must strike a balance between professionalism and approachability to prompt a recipient to engage further.
One way to do this is by using LinkedIn messaging templates. In this article, we’ll cover 8 LinkedIn messaging templates for sales that get responses, along with killer tips for your success on LinkedIn.
Let’s get started.
8 LinkedIn Cold Messaging Templates that Get Results
Here are the eight amazing LinkedIn prospecting messaging templates:
These templates are designed to get you real results and open up exciting opportunities in your industry.
1. The Common Connection Message:
Make a strong first impression and build connections that matter.
Try to keep your LinkedIn invitation message short and to the point.
According to a recent study, LinkedIn connection request messages that are short lead to a 32% acceptance rate.
Remember, the key to a successful connection message is being authentic and respectful.
Hi Sarah!
I stumbled upon your impressive profile and couldn’t resist reaching out to connect. I’m always eager to expand my network with talented professionals like yourself. Let’s connect and explore how we can support each other in our respective fields—looking forward to connecting!
Mentioning a mutual connection can make your message more credible and increase the likelihood of a positive response.
Hello Jack,
I noticed we both know a few mutual connections on LinkedIn. They spoke highly of you, and I thought it would be great to connect and discuss the SaaS industry.
2. The Event or Webinar Message:
Offer value by inviting prospects to join your informative webinars through cold emailing or messaging on LinkedIn.
Hi Andrew,
I saw that you attended the online webinar “Google Analytics”. I found it insightful and thought it would be great to connect and discuss key takeaways.
If you’ve both attended the same event or webinar, as it gives you a relevant topic to discuss, this template is particularly useful:
Hi Cristina!
I wanted to personally invite you to an exclusive webinar I’m hosting on marketing strategies. It’s packed with actionable strategies to help professionals like yourself in building a successful sales funnel in 2023. I think you’d find it highly valuable! Would you be interested in joining us? Let me know, and I’ll send you all the details.
3. The Shared Interest Message:
One common error salespersons make when messaging LinkedIn is trying to sell immediately.
Highlighting a shared interest can establish common ground and provide a reason for the recipient to engage with you.
Hello Deborah,
I noticed we share a strong interest in B2B marketing. I’d love to connect and exchange thoughts or experiences in this area.
4. The Follow-Up Message:
Polite and genuine follow-ups that keep the conversation going without being pushy.
Hey Mary!
Just wanted to drop a quick line and see if you had a chance to check out the LinkedIn article I shared in my previous message. I believe it can provide some valuable insights into social media strategy. Let me know your thoughts or if you have any questions. Looking forward to hearing from you!
5. The Common LinkedIn Group Message:
To approach someone on LinkedIn, use the following tip:
Message them about a shared group you both belong to.
Find common ground and build connections by mentioning shared LinkedIn groups.
Hey David!
I noticed we’re both members of the SEO group and wanted to reach out. It’s great to connect with fellow professionals who are passionate about content marketing strategies on LinkedIn. I’d love to hear more about your experience in the field and perhaps exchange insights. Looking forward to connecting!
By doing this and using this template, your message will seem more focused on building connections rather than selling.
6. The LinkedIn Thank You Message:
Try to send a thank you message after a LinkedIn user comments or likes your LinkedIn post.
A personalized thank you message on LinkedIn helps you build better relationships and connect with your audience more genuinely.
Hello Jain,
Thank you for connecting with me on LinkedIn. I appreciate the opportunity to connect with like-minded professionals in my industry, and I look forward to staying in touch
7. The Industry News Message:
Share industry news and helpful & interesting content to establish yourself as an expert.
On top of that, this can be a great way to initiate a conversation and provide value to the recipient.
Hi Alice,
I recently came across an interesting article about B2B lead generation that I thought you might find valuable. Let’s connect, and I’ll share it with you.
8. The Assistance and Question Message:
Engage your prospects with thought-provoking questions or assistance messages and spark meaningful conversations.
Hello Jack,
I’ve noticed you’re experienced in sales & marketing campaigns management. If you ever need any assistance or have questions about prospecting techniques for sales feel free to reach out. Let’s connect!
Offering assistance and asking questions can make your LinkedIn connection more appealing.
Hey Fiona!
I noticed your expertise in PPC ads campaigns. I’m curious to know your thoughts on LinkedIn ads. How do you see this impacting our industry in the coming years? I would love to hear your insights!
Building meaningful connections on LinkedIn takes time, but these LinkedIn cold message templates can help you start on the right foot.
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7 Expert Tips for Successful LinkedIn Messaging
Mastering the art of LinkedIn cold messaging can greatly boost your professional networking efforts.
In this section, we’ll share seven expert tips for successful LinkedIn prospecting messaging, whether you’re a job seeker, a LinkedIn prospector, a hiring manager, or a LinkedIn recruiter.
1. Personalize Your Message:
When reaching out to someone on LinkedIn, take the time to personalize your message.
Avoid generic templates or automated messages.
Mention specific details from the recipient’s profile that caught your attention, such as their recent achievements, shared interests, or mutual connections.
Personalization shows genuine interest and increases the chances of a positive response.
2. Be Clear and Concise:
Keep your LinkedIn messages clear, concise, and to the point.
Avoid lengthy paragraphs or complex jargon that could confuse or overwhelm the recipient.
Clearly state the purpose of your message, whether it’s seeking career advice, expressing interest in a job opportunity, or requesting to connect professionally.
3. Use a Friendly and Professional Tone:
Maintaining a friendly and professional tone is crucial when communicating on LinkedIn.
Avoid using overly informal language or slang that may be seen as unprofessional.
Strike a balance between being approachable and maintaining a level of professionalism that aligns with the platform’s purpose.
4. Offer Value:
Make your LinkedIn message valuable to the recipient by offering something beneficial.
Share relevant industry insights, helpful resources, or propose a mutually beneficial collaboration.
Providing value demonstrates your knowledge and genuine interest in building a mutually beneficial relationship.
5. Research and Customize your Approach:
Before reaching out to someone on LinkedIn, conduct thorough research about their background, professional achievements, and interests.
This will help you tailor your message to their specific needs and demonstrate that you’ve invested time in understanding their work.
Customizing your approach showcases sincerity and increases the likelihood of a positive response.
6. Follow-Up Strategically:
If you don’t receive an immediate response to your initial LinkedIn message, don’t be discouraged.
Follow up strategically after a reasonable time frame, typically a week or two. Send a polite and concise follow-up message as a gentle reminder of your previous outreach.
However, avoid appearing pushy or desperate, as this may harm your professional image.
7. Build Relationships, Not Just Connections:
LinkedIn is more than just a platform for adding connections to your network. It’s about building lasting relationships.
Engage with your connections by liking, commenting, and reposting their content.
Acknowledge their achievements and offer support when appropriate.
Building genuine relationships will make your LinkedIn messages more effective and increase your chances of success.
Overall, by following these professional tips, you can enhance your LinkedIn outreach and improve your B2B sales results.
Keep in mind that personalization, clarity, professionalism, and value are the key ingredients for success on this powerful networking platform. Happy messaging!
The Bottom Line
LinkedIn, the world’s largest professional networking platform, offers countless opportunities for job seekers, recruiters, and professionals looking to expand their network.
As we mentioned before, one powerful feature of LinkedIn is its messaging function, which allows users to communicate with others directly and unlock new opportunities.
Using these 8 LinkedIn messaging templates for sales that get responses and following these expert tips will help you establish meaningful connections, and succeed in your LinkedIn messaging endeavors.