Pramod Iyer
Middle Tennessee State University
H-index: 18
North America-United States
Top articles of Pramod Iyer
Customer perceived quality of life in provider value cocreation: The mediating role of customer value cocreation and the moderating role of customer emotions
Journal of Consumer Behaviour
2024/1
How much customer collaboration is too much? Implications for user entrepreneurship and product performance
Journal of Business & Industrial Marketing
2023/10/24
B2B brand positioning–A capability (exploration x exploitation) based typology: Cases from the Middle East
Industrial Marketing Management
2023/1/1
The retailer’s puzzle: influencer opinions and consumer-generated information
Journal of Consumer Marketing
2022/11/17
The determinants of personal luxury purchase intentions in a recessionary environment
Journal of Marketing Management
2022/9/2
Arezoo Davari
H-Index: 10
Pramod Iyer
H-Index: 12
Francisco Guzman
H-Index: 7
Cleopatra Veloutsou
H-Index: 30
Imperfect produce: Retailer actions and service outcomes
Journal of Services Marketing
2021/11/26
Customer value co-creation behaviors and service outcomes: insights from a transformative service
Journal of Strategic Marketing
2021/11/17
Organizational ambidexterity, brand management capability and brand performance
Journal of Business & Industrial Marketing
2021/5/25
Pramod Iyer
H-Index: 12
Arezoo Davari
H-Index: 10
Mohammadali Zolfagharian
H-Index: 16
Audhesh Paswan
H-Index: 29
Return policy, No joke: An investigation into the impact of a retailer's return policy on consumers' decision making
Journal of Retailing and Consumer Services
2021/3/1
Md Rokonuzzaman
H-Index: 4
Pramod Iyer
H-Index: 12
Market orientation, brand management processes and brand performance
Journal of Product & Brand Management
2021/2/24
Positioning strategies of foreign and indigenous firms in an African cultural milieu
Journal of Business Research
2020/10/1
Pramod Iyer
H-Index: 12
The effects of intergroup boundary permeability and hierarchy legitimacy on immigrant entrepreneurs' affective states, exchange strategies, and intentions toward suppliers
Industrial Marketing Management
2020/8/1
Mohammadali Zolfagharian
H-Index: 16
Pramod Iyer
H-Index: 12
Relationship between retailers’ return policies and consumer ratings
Journal of Services Marketing
2020/4/24
Md Rokonuzzaman
H-Index: 4
Atmadeep Mukherjee
H-Index: 1
Pramod Iyer
H-Index: 12
Amaradri Mukherjee
H-Index: 6
Determinants of Luxury Purchase Intentions in a Recessionary Environment: An Abstract
2020
Co-Authors
