Audhesh Paswan
University of North Texas
H-index: 46
North America-United States
Top articles of Audhesh Paswan
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
We are just 10 feet away! How does location-based advertising affect consumer-brand engagement? | Journal of Business Research | Sajani Thapa Francisco Guzmán Audhesh Paswan | 2024/2/1 |
Social media influencer (SMI) as a human brand–a need fulfillment perspective | Journal of Product & Brand Management | Aaminah Zaman Malik Sajani Thapa Audhesh K Paswan | 2023/1/31 |
Opportunism in an emerging market–franchisee perspective | Journal of Business & Industrial Marketing | Swati Panda Satyendra C Pandey Audhesh K Paswan Lou E Pelton | 2023/11/14 |
B2B brand positioning–A capability (exploration x exploitation) based typology: Cases from the Middle East | Industrial Marketing Management | Pramod Iyer Md Rokonuzzaman Audhesh Paswan Abdullah Alhidari | 2023/1/1 |
Motivational intricacies behind volunteerism | Journal of Marketing Theory and Practice | Audhesh K Paswan Rajasree K Rajamma Qin Sun Retno Tanding Suryandari | 2023/9/18 |
Linguistic racism in inter-culture service encounter | Journal of Consumer Marketing | Aaminah Zaman Malik Audhesh Paswan | 2023/7/27 |
Language-related stereotype threat, customers’ well-being and its outcome | Journal of Services Marketing | Aaminah Zaman Malik Audhesh Paswan | 2023/7/3 |
Franchising: a signaling perspective | Journal of Business & Industrial Marketing | Swati Panda Sajani Thapa Audhesh K Paswan Sailendra Prasanna Mishra | 2022/6/17 |
Mobile business apps and employee productivity | Industrial Management & Data Systems | Md Rokonuzzaman Abdullah Alhidari Ahasan Harun Audhesh Paswan Derrick D'Souza | 2023/12/19 |
Vaping among youth: reasons, realization and intention to quit | Young Consumers | Sajani Thapa Satyendra C Pandey Swati Panda Audhesh K Paswan Ashish Ghimire | 2022/4/8 |
How isolation leads to purchasing luxury brands: the moderating effects of COVID-19 anxiety and social capital | Journal of Product & Brand Management | Sajani Thapa Francisco Guzmán Audhesh K Paswan | 2022/6/28 |
Increasing Retail Patronage Intention and Retail Store Image Through Location-Based Advertising: The Moderating Role of Trust in Retailer | Available at SSRN 4103082 | Sajani Thapa Audhesh Paswan | 2022/5/5 |
Franchisee Performance: A Signaling Perspective | Faculty Submissions | Swati Panda Audhesh Paswan | 2021/9/30 |
Organizational ambidexterity, brand management capability and brand performance | Journal of Business & Industrial Marketing | Pramod Iyer Arezoo Davari Mohammadali Zolfagharian Audhesh Paswan | 2021/5/25 |
Innovation-branding: should all firms be equally ambidextrous? | Journal of Product & Brand Management | Audhesh K Paswan Francisco Guzmán Zhi Pei | 2021/5/21 |
Reviewing manuscripts | Adam Lindgreen C Anthony Di Benedetto Ad de Jong Stephan Henneberg Kristian Möller | 2021/5/20 | |
Market orientation, brand management processes and brand performance | Journal of Product & Brand Management | Pramod Iyer Arezoo Davari Saurabh Srivastava Audhesh K Paswan | 2021/2/24 |
Flipping the script: Consumers’ propensity for self-medication | Journal of Marketing Theory and Practice | Rajasree K Rajamma Audhesh K Paswan Lou E Pelton | 2021/10/2 |
B-to-B relationships: a resource, knowledge, and capability (RKC) perspective | Industrial Marketing Management | Audhesh K Paswan Swati Panda | 2020/11/1 |
National versus private brand: A regulatory focus perspective | Journal of Retailing and Consumer Services | Trang P Tran Francisco Guzmán Audhesh K Paswan Charles Blankson | 2020/11/1 |
Co-Authors
