Audhesh Paswan
University of North Texas
H-index: 46
North America-United States
Top articles of Audhesh Paswan
We are just 10 feet away! How does location-based advertising affect consumer-brand engagement?
Journal of Business Research
2024/2/1
Audhesh Paswan
H-Index: 29
Mobile business apps and employee productivity
Industrial Management & Data Systems
2023/12/19
Md Rokonuzzaman
H-Index: 4
Audhesh Paswan
H-Index: 29
Opportunism in an emerging market–franchisee perspective
Journal of Business & Industrial Marketing
2023/11/14
Motivational intricacies behind volunteerism
Journal of Marketing Theory and Practice
2023/9/18
Linguistic racism in inter-culture service encounter
Journal of Consumer Marketing
2023/7/27
Audhesh Paswan
H-Index: 29
Language-related stereotype threat, customers’ well-being and its outcome
Journal of Services Marketing
2023/7/3
Audhesh Paswan
H-Index: 29
Franchising: a signaling perspective
Journal of Business & Industrial Marketing
2022/6/17
Social media influencer (SMI) as a human brand–a need fulfillment perspective
Journal of Product & Brand Management
2023/1/31
B2B brand positioning–A capability (exploration x exploitation) based typology: Cases from the Middle East
Industrial Marketing Management
2023/1/1
Vaping among youth: reasons, realization and intention to quit
Young Consumers
2022/4/8
How isolation leads to purchasing luxury brands: the moderating effects of COVID-19 anxiety and social capital
Journal of Product & Brand Management
2022/6/28
Increasing Retail Patronage Intention and Retail Store Image Through Location-Based Advertising: The Moderating Role of Trust in Retailer
Available at SSRN 4103082
2022/5/5
Audhesh Paswan
H-Index: 29
Reviewing manuscripts
2021/5/20
Market orientation, brand management processes and brand performance
Journal of Product & Brand Management
2021/2/24
Flipping the script: Consumers’ propensity for self-medication
Journal of Marketing Theory and Practice
2021/10/2
Franchisee Performance: A Signaling Perspective
Faculty Submissions
2021/9/30
Swati Panda
H-Index: 9
Audhesh Paswan
H-Index: 29
Organizational ambidexterity, brand management capability and brand performance
Journal of Business & Industrial Marketing
2021/5/25
Pramod Iyer
H-Index: 12
Arezoo Davari
H-Index: 10
Mohammadali Zolfagharian
H-Index: 16
Audhesh Paswan
H-Index: 29
Innovation-branding: should all firms be equally ambidextrous?
Journal of Product & Brand Management
2021/5/21
B-to-B relationships: a resource, knowledge, and capability (RKC) perspective
Industrial Marketing Management
2020/11/1
National versus private brand: A regulatory focus perspective
Journal of Retailing and Consumer Services
2020/11/1
Co-Authors
