Md Rokonuzzaman
Clayton State University
H-index: 9
North America-United States
Top articles of Md Rokonuzzaman
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
B2B brand positioning–A capability (exploration x exploitation) based typology: Cases from the Middle East | Industrial Marketing Management | Pramod Iyer Md Rokonuzzaman Audhesh Paswan Abdullah Alhidari | 2023/1/1 |
Mobile business apps and employee productivity | Industrial Management & Data Systems | Md Rokonuzzaman Abdullah Alhidari Ahasan Harun Audhesh Paswan Derrick D'Souza | 2023/12/19 |
Customer perceived quality of life in provider value cocreation: The mediating role of customer value cocreation and the moderating role of customer emotions | Journal of Consumer Behaviour | Shahidul Islam Nazlida Muhamad Md Rokonuzzaman Pramod Iyer Vai Shiem Leong | 2024/1 |
What makes an object smart? Conceptualization, development, and validation of a scale to measure the Smartness of a Thing (SoT) | Journal of Business Research | Md Rokonuzzaman Kyoungmi Kate Kim Kranti Kumar Dugar Jennine Fox | 2022/3/1 |
Pursuit of loyalty in service recovery: The roles of brand equity and cognitive reappraisal as moderators | Journal of Retailing and Consumer Services | Ahasan Harun Md Rokonuzzaman | 2021/9/1 |
Return policy, No joke: An investigation into the impact of a retailer's return policy on consumers' decision making | Journal of Retailing and Consumer Services | Md Rokonuzzaman Pramod Iyer Ahasan Harun | 2021/3/1 |
Ok Google, What Makes An Object Smart? Consumers' Perceptions And Experiences Of Smart Objects | M. Rokonuzzaman K. Kim K. Dugar J. Fox | 2020 | |
An investigation into the link between consumer's product involvement and store loyalty: The roles of shopping value goals and information search as the mediating factors | Journal of Retailing and Consumer Services | Md Rokonuzzaman Ahasan Harun Md Al-Emran Victor R Prybutok | 2020/1/1 |
Relationship between retailers’ return policies and consumer ratings | Journal of Services Marketing | Md Rokonuzzaman Atmadeep Mukherjee Pramod Iyer Amaradri Mukherjee | 2020/4/24 |
Co-Authors
