Pramod Iyer
Middle Tennessee State University
H-index: 18
North America-United States
Top articles of Pramod Iyer
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Customer perceived quality of life in provider value cocreation: The mediating role of customer value cocreation and the moderating role of customer emotions | Journal of Consumer Behaviour | Shahidul Islam Nazlida Muhamad Md Rokonuzzaman Pramod Iyer Vai Shiem Leong | 2024/1 |
How much customer collaboration is too much? Implications for user entrepreneurship and product performance | Journal of Business & Industrial Marketing | Saurabh Srivastava Pramod Iyer Arezoo Davari Wallace A Williams Jr Perry L Parke | 2023/10/24 |
B2B brand positioning–A capability (exploration x exploitation) based typology: Cases from the Middle East | Industrial Marketing Management | Pramod Iyer Md Rokonuzzaman Audhesh Paswan Abdullah Alhidari | 2023/1/1 |
The retailer’s puzzle: influencer opinions and consumer-generated information | Journal of Consumer Marketing | Atmadeep Mukherjee Amaradri Mukherjee Pramod Iyer Ronn J Smith | 2022/11/17 |
The determinants of personal luxury purchase intentions in a recessionary environment | Journal of Marketing Management | Arezoo Davari Pramod Iyer Francisco Guzman Cleopatra Veloutsou | 2022/9/2 |
Customer value co-creation behaviors and service outcomes: insights from a transformative service | Journal of Strategic Marketing | Samaneh Torkzadeh Mohammadali Zolfagharian Pramod Iyer | 2021/11/17 |
Organizational ambidexterity, brand management capability and brand performance | Journal of Business & Industrial Marketing | Pramod Iyer Arezoo Davari Mohammadali Zolfagharian Audhesh Paswan | 2021/5/25 |
Return policy, No joke: An investigation into the impact of a retailer's return policy on consumers' decision making | Journal of Retailing and Consumer Services | Md Rokonuzzaman Pramod Iyer Ahasan Harun | 2021/3/1 |
Market orientation, brand management processes and brand performance | Journal of Product & Brand Management | Pramod Iyer Arezoo Davari Saurabh Srivastava Audhesh K Paswan | 2021/2/24 |
Imperfect produce: Retailer actions and service outcomes | Journal of Services Marketing | Atmadeep Mukherjee Amaradri Mukherjee Pramod Iyer | 2021/11/26 |
The effects of intergroup boundary permeability and hierarchy legitimacy on immigrant entrepreneurs' affective states, exchange strategies, and intentions toward suppliers | Industrial Marketing Management | Mohammadali Zolfagharian Pramod Iyer | 2020/8/1 |
Relationship between retailers’ return policies and consumer ratings | Journal of Services Marketing | Md Rokonuzzaman Atmadeep Mukherjee Pramod Iyer Amaradri Mukherjee | 2020/4/24 |
Determinants of Luxury Purchase Intentions in a Recessionary Environment: An Abstract | Arezoo Davari Pramod Iyer Francisco Guzmán Cleopatra Veloutsou | 2020 | |
Positioning strategies of foreign and indigenous firms in an African cultural milieu | Journal of Business Research | Charles Blankson Pramod Iyer Nana Owusu-Frimpong Sonny Nwankwo Robert Hinson | 2020/10/1 |
Co-Authors
