Atefeh Yazdanparast
Clark University
H-index: 16
North America-United States
Top articles of Atefeh Yazdanparast
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Vibrotactile feedback in m‐commerce: Stimulating perceived control and perceived ownership to increase anticipated satisfaction | Psychology & Marketing | Jiayuan Li Kirsten Cowan Atefeh Yazdanparast Jake Ansell | 2024/4/16 |
Consumer financial planning in the post‐Covid‐19 era: The role of emotional and economic vulnerability | Journal of Consumer Behaviour | Khulood M Allanjawi Atefeh Yazdanparast Yasser Alhenawi | 2024/3 |
Helping consumers weather the storm: the impact of consumer-targeted resiliency programs on firm value | International Journal of Bank Marketing | Navid Bahmani Atefeh Yazdanparast | 2024/1/19 |
INVESTIGATING CONSUMERS’PRIVACY CONCERNS, ATTITUDES TOWARDS IN-GAME ADVERTISEMENTS, AND BEHAVIORAL OUTCOMES | Global Marketing Conference | Gina A Tran Atefeh Yazdanparast | 2023/7 |
The effect of product touch information and sale proneness on consumers' responses to price discounts | Psychology & Marketing | Atefeh Yazdanparast Monika Kukar‐Kinney | 2023/1 |
The effect of color lightness on anticipated product comfort: The role of the lightness-softness cross-modal correspondence | Journal of Business Research | Atefeh Yazdanparast Seth Ketron | 2023/10/1 |
From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement | European Journal of Marketing | Samaneh Torkzadeh Mohammadali Zolfagharian Atefeh Yazdanparast Dwayne D Gremler | 2022/7/15 |
Impact of COVID‐19 pandemic on household financial decisions: A consumer vulnerability perspective | Journal of Consumer Behaviour | Atefeh Yazdanparast Yasser Alhenawi | 2022/7 |
Households' intentions under financial vulnerability conditions: is it likely for the COVID-19 pandemic to leave a permanent scar? | International Journal of Bank Marketing | Yasser Alhenawi Atefeh Yazdanparast | 2022/4/6 |
Smartphone experience, satisfaction, and referral: an ecosystem perspective | Journal of marketing communications | Atefeh Yazdanparast Gina A Tran | 2021/11/17 |
Consequences of moral transgressions: How regulatory focus orientation motivates or hinders moral decoupling | Journal of Business Ethics | Kirsten Cowan Atefeh Yazdanparast | 2021/4 |
Olympic Sponsorships and Brand Value: An Empirical Analysis | Atefeh Yazdanparast Omer Bayar | 2021 | |
Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics, consumer readiness, and health consciousness | Journal of Retailing and Consumer Services | MD Nazmus Sakib Mohammadali Zolfagharian Atefeh Yazdanparast | 2020/1/1 |
Do birds of a feather flock together? An exploration of why consumers follow beauty influencers on social media: An abstract | Gina A Tran Atefeh Yazdanparast David Strutton | 2020/12/14 | |
Haptic Information Impacts Online Purchase Behavior: The Role of Price Framing and Consumer Characteristics: An Abstract | Monika Kukar-Kinney Atefeh Yazdanparast | 2020/12/14 | |
Comparing service, product, and process innovations: insights from the internal supply chain network of a European steel manufacturing firm | International Journal of Innovation Management | Atefeh Yazdanparast ILA Manuj Michael Plasch Markus Gerschberger Daniela Freudenthaler | 2020/2/18 |
