Mohammadali Zolfagharian

About Mohammadali Zolfagharian

Mohammadali Zolfagharian, With an exceptional h-index of 21 and a recent h-index of 18 (since 2020), a distinguished researcher at Bowling Green State University, specializes in the field of Marketing, Consumer, Service, (Cross-)Cultural, Immigrants.

His recent articles reflect a diverse array of research interests and contributions to the field:

Market segmentation in the health tourism industry: A systematic review of approach and criteria

CUSTOMER ENGAGEMENT AND VALUE CO-CREATION IN DIGITALLY ENABLED HOSPITALITY SERVICES

EXAMINING THE ANTECEDENTS OF SOCIAL MEDIA USER MIGRATION

Predicting value cocreation behavior in social media via integrating uses and gratifications paradigm and theory of planned behavior

Toward a comprehensive scale of online shopping experiences: a mixed-method approach

An empirical examination of consumer CSR expectations: Attribution, satisfaction, referral, and willingness to pay a premium

Customer engagement and participation behavior: The underlying mechanisms of the virtual servicescape and service outcomes

From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement

Mohammadali Zolfagharian Information

University

Position

___

Citations(all)

1774

Citations(since 2020)

1234

Cited By

906

hIndex(all)

21

hIndex(since 2020)

18

i10Index(all)

31

i10Index(since 2020)

26

Email

University Profile Page

Google Scholar

Mohammadali Zolfagharian Skills & Research Interests

Marketing

Consumer

Service

(Cross-)Cultural

Immigrants

Top articles of Mohammadali Zolfagharian

Title

Journal

Author(s)

Publication Date

Market segmentation in the health tourism industry: A systematic review of approach and criteria

Leila Torkzadeh

Habib Jalilian

Mohammadali Zolfagharian

Hamed Torkzadeh

Milad Bakhshi

...

2024/1/2

CUSTOMER ENGAGEMENT AND VALUE CO-CREATION IN DIGITALLY ENABLED HOSPITALITY SERVICES

Global Marketing Conference

Mohammadali Zolfagharian

Fei L Weisstein

2023/7

EXAMINING THE ANTECEDENTS OF SOCIAL MEDIA USER MIGRATION

Global Marketing Conference

Peter Andersen

Fei L Weisstein

Mohammadali Zolfagharian

2023/7

Predicting value cocreation behavior in social media via integrating uses and gratifications paradigm and theory of planned behavior

Journal of Research in Interactive Marketing

Arash H Zadeh

Maryam Farhang

Mohammadali Zolfagharian

Charles F Hofacker

2023/3/21

Toward a comprehensive scale of online shopping experiences: a mixed-method approach

Internet Research

Iryna Pentina

Mohammadali Zolfagharian

Aurélia Michaud-Trevinal

2022/5/9

An empirical examination of consumer CSR expectations: Attribution, satisfaction, referral, and willingness to pay a premium

Journal of Marketing Management

Roberto Saldivar

Mohammadali Zolfagharian

2022/5/4

Customer engagement and participation behavior: The underlying mechanisms of the virtual servicescape and service outcomes

E-Service Journal

Samaneh Torkzadeh

Arash H Zadeh

Mohammadali Zolfagharian

2022

From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement

European Journal of Marketing

Samaneh Torkzadeh

Mohammadali Zolfagharian

Atefeh Yazdanparast

Dwayne D Gremler

2022/7/15

Effect of social power, cultural intelligence, and socioeconomic status on students’ international entrepreneurial intention

Psychology Research and Behavior Management

Milad T Jannesari

Mohammadali Zolfagharian

Samaneh Torkzadeh

2022/6/3

Customer value co-creation behaviors and service outcomes: insights from a transformative service

Journal of Strategic Marketing

Samaneh Torkzadeh

Mohammadali Zolfagharian

Pramod Iyer

2021/11/17

Organizational ambidexterity, brand management capability and brand performance

Journal of Business & Industrial Marketing

Pramod Iyer

Arezoo Davari

Mohammadali Zolfagharian

Audhesh Paswan

2021/5/25

The effects of intergroup boundary permeability and hierarchy legitimacy on immigrant entrepreneurs' affective states, exchange strategies, and intentions toward suppliers

Industrial Marketing Management

Mohammadali Zolfagharian

Pramod Iyer

2020/8/1

Perceptions of Home Insurance and Policy Directions: Comparing Mexican Americans and Non‐Hispanic White Americans

Journal of Consumer Affairs

Mohammadali Zolfagharian

Fuad Hasan

Golnaz B Motie

Gregory D Squires

2020/6

Human resource management challenges facing franchise businesses

Personnel Review

Mohammadali Zolfagharian

Iman Naderi

2020/1/14

Owned-by and made-in cues: cognitive and affective dimensions of country of origin effect in immigrant markets

International Marketing Review

Mohammadali Zolfagharian

Roberto Saldivar

Jerome D Williams

2020/1/10

Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics, consumer readiness, and health consciousness

Journal of Retailing and Consumer Services

MD Nazmus Sakib

Mohammadali Zolfagharian

Atefeh Yazdanparast

2020/1/1

See List of Professors in Mohammadali Zolfagharian University(Bowling Green State University)

Co-Authors

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