Roberto Saldivar

University of the Incarnate Word

H-index: 5

North America-United States

About Roberto Saldivar

Roberto Saldivar, With an exceptional h-index of 5 and a recent h-index of 5 (since 2020), a distinguished researcher at University of the Incarnate Word, specializes in the field of Marketing, Corporate Social Responsibility, Cross-cultural.

His recent articles reflect a diverse array of research interests and contributions to the field:

I Wanna Know What (Brand) Love Is, I Want You to Show Me: Exploring Expressions of Brand Love: An Abstract

An empirical examination of consumer CSR expectations: Attribution, satisfaction, referral, and willingness to pay a premium

Entertainment Value in Pop-up Retailing: An Abstract

Owned-by and made-in cues: cognitive and affective dimensions of country of origin effect in immigrant markets

To Kneel or Not to Kneel? Just Do It! Assessing Consumer Responses to Organizational Engagement in Political Discourse: An Abstract

Roberto Saldivar Information

University	University of the Incarnate Word
Position	Assistant Professor of Marketing
Citations(all)	261
Citations(since 2020)	175
Cited By	154
hIndex(all)	5
hIndex(since 2020)	5
i10Index(all)	5
i10Index(since 2020)	5
Email	Access Email
University Profile Page	University of the Incarnate Word
Google Scholar	View Google Scholar Profile

Roberto Saldivar Skills & Research Interests

Marketing

Corporate Social Responsibility

Cross-cultural

Top articles of Roberto Saldivar

Title	Journal	Author(s)	Publication Date
I Wanna Know What (Brand) Love Is, I Want You to Show Me: Exploring Expressions of Brand Love: An Abstract		Ebru Ulusoy Arne Baruca Roberto Saldivar	2022/5/25
An empirical examination of consumer CSR expectations: Attribution, satisfaction, referral, and willingness to pay a premium	Journal of Marketing Management	Roberto Saldivar Mohammadali Zolfagharian	2022/5/4
Entertainment Value in Pop-up Retailing: An Abstract		Ebru Ulusoy Roberto Saldivar Arne Baruca	2020/12/14
Owned-by and made-in cues: cognitive and affective dimensions of country of origin effect in immigrant markets	International Marketing Review	Mohammadali Zolfagharian Roberto Saldivar Jerome D Williams	2020/1/10
To Kneel or Not to Kneel? Just Do It! Assessing Consumer Responses to Organizational Engagement in Political Discourse: An Abstract		Jason Flores Marisa Flores Roberto Saldivar Arne Baruca	2020