Roberto Saldivar
University of the Incarnate Word
H-index: 5
North America-United States
Top articles of Roberto Saldivar
Title | Journal | Author(s) | Publication Date |
---|---|---|---|
I Wanna Know What (Brand) Love Is, I Want You to Show Me: Exploring Expressions of Brand Love: An Abstract | Ebru Ulusoy Arne Baruca Roberto Saldivar | 2022/5/25 | |
An empirical examination of consumer CSR expectations: Attribution, satisfaction, referral, and willingness to pay a premium | Journal of Marketing Management | Roberto Saldivar Mohammadali Zolfagharian | 2022/5/4 |
Entertainment Value in Pop-up Retailing: An Abstract | Ebru Ulusoy Roberto Saldivar Arne Baruca | 2020/12/14 | |
Owned-by and made-in cues: cognitive and affective dimensions of country of origin effect in immigrant markets | International Marketing Review | Mohammadali Zolfagharian Roberto Saldivar Jerome D Williams | 2020/1/10 |
To Kneel or Not to Kneel? Just Do It! Assessing Consumer Responses to Organizational Engagement in Political Discourse: An Abstract | Jason Flores Marisa Flores Roberto Saldivar Arne Baruca | 2020 |