Adesegun Oyedele
University of the Incarnate Word
H-index: 14
North America-United States
Top articles of Adesegun Oyedele
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico | Young Consumers | Adesegun Oyedele Emily Goenner | 2024/2/20 |
Moderating Effects of Likelihood to Use In-Store Technology in Grocery Stores: Perceived Value of Retailtainment | Adesegun Oyedele Fuat Firat Monica Hernandez Emily Goenner Munson | 2023 | |
Using classroom-run virtual startup incubator to facilitate experiential learning experiences and global marketing alliances | Journal of Marketing Education | Adesegun Oyedele Emily Goenner Maria Guadalupe Alba Aguilar Robert H Scarlett | 2023/12 |
Propensity to use smartbands to engage with brands and the moderating role of the bandwagon effect on satisfaction | Journal of Consumer Behaviour | Adesegun Oyedele Emily Goenner | 2021/5 |
Institutions, small local firms’ strategies, and global alliances in sub-Saharan Africa emerging markets | International Marketing Review | Adesegun Oyedele Fuat Firat | 2020/1/10 |
