Iman Naderi

Iman Naderi

Fairfield University

H-index: 12

North America-United States

About Iman Naderi

Iman Naderi, With an exceptional h-index of 12 and a recent h-index of 12 (since 2020), a distinguished researcher at Fairfield University, specializes in the field of Consumer Behavior, Consumption Psychology, Sustainable Consumption.

His recent articles reflect a diverse array of research interests and contributions to the field:

Examining Loyalty and Situational Value in Green Retail and Service Establishments

Human resource management challenges facing franchise businesses

Unplanned purchase decision making under simultaneous financial and time pressure

THE SEPARATE EFFECTS OF LOYALTY AND SITUATIONAL VALUE ON WILLINGNESS TO PAY A HIGHER PRICE: THE ROLE OF AFFECT AND REASON

The Interactive Effects of Product Design and Environment Congruence on Consumers’ Cognitive and Affective Responses: An Abstract

Product design matters, but is it enough? Consumers’ responses to product design and environment congruence

Iman Naderi Information

University

Position

Associate Professor of Marketing

Citations(all)

727

Citations(since 2020)

625

Cited By

291

hIndex(all)

12

hIndex(since 2020)

12

i10Index(all)

12

i10Index(since 2020)

12

Email

University Profile Page

Google Scholar

Iman Naderi Skills & Research Interests

Consumer Behavior

Consumption Psychology

Sustainable Consumption

Top articles of Iman Naderi

Title

Journal

Author(s)

Publication Date

Examining Loyalty and Situational Value in Green Retail and Service Establishments

Journal of Marketing Development and Competitiveness

Arjun Chaudhuri

Camelia C Micu

Iman Naderi

2024

Human resource management challenges facing franchise businesses

Personnel Review

Mohammadali Zolfagharian

Iman Naderi

2020/1/14

Unplanned purchase decision making under simultaneous financial and time pressure

Journal of Marketing Theory and Practice

Eric Van Steenburg

Iman Naderi

2020/1/2

THE SEPARATE EFFECTS OF LOYALTY AND SITUATIONAL VALUE ON WILLINGNESS TO PAY A HIGHER PRICE: THE ROLE OF AFFECT AND REASON

2020 AMA Summer Academic Conference

Arjun Chaudhuri

Camelia Micu

Iman Naderi

2020

The Interactive Effects of Product Design and Environment Congruence on Consumers’ Cognitive and Affective Responses: An Abstract

Ehsan Naderi

Iman Naderi

Bimal Balakrishnan

2020

Product design matters, but is it enough? Consumers’ responses to product design and environment congruence

Journal of Product & Brand Management

Ehsan Naderi

Iman Naderi

Bimal Balakrishnan

2020/10/20

See List of Professors in Iman Naderi University(Fairfield University)