Vai Shiem Leong

About Vai Shiem Leong

Vai Shiem Leong, With an exceptional h-index of 6 and a recent h-index of 6 (since 2020), a distinguished researcher at Universiti Brunei Darussalam, specializes in the field of Services marketing, Advertising, Muslim consumers.

His recent articles reflect a diverse array of research interests and contributions to the field:

National philosophy and religion on corporate social responsibility/public relations initiatives: a case study of Islamic influence in Brunei business system

Customer perceived quality of life in provider value cocreation: The mediating role of customer value cocreation and the moderating role of customer emotions

Co-creation Practices and Service Outcomes: A Transformative Health Service Framework

Healthcare quality for Muslims: TCCM and TSR frameworks analyses

Social comparison orientation and religious commitment influence on outbound travel intentions

Corporate image as an enabler of customer retention

Value co-creation in the social media platform: The perspectives of organisations and prosumers

Vai Shiem Leong Information

University

Position

Lecturer in marketing

Citations(all)

283

Citations(since 2020)

242

Cited By

112

hIndex(all)

6

hIndex(since 2020)

6

i10Index(all)

6

i10Index(since 2020)

5

Email

University Profile Page

Google Scholar

Vai Shiem Leong Skills & Research Interests

Services marketing

Advertising

Muslim consumers

Top articles of Vai Shiem Leong

National philosophy and religion on corporate social responsibility/public relations initiatives: a case study of Islamic influence in Brunei business system

Asian Journal of Business Ethics

2024/1/8

Vai Shiem Leong
Vai Shiem Leong

H-Index: 4

Zeny Sarabia-Panol
Zeny Sarabia-Panol

H-Index: 5

Customer perceived quality of life in provider value cocreation: The mediating role of customer value cocreation and the moderating role of customer emotions

Journal of Consumer Behaviour

2024/1

Co-creation Practices and Service Outcomes: A Transformative Health Service Framework

Journal of International Consumer Marketing

2023/10/6

Shahidul Islam
Shahidul Islam

H-Index: 14

Vai Shiem Leong
Vai Shiem Leong

H-Index: 4

Healthcare quality for Muslims: TCCM and TSR frameworks analyses

2023/2/10

Shahidul Islam
Shahidul Islam

H-Index: 14

Vai Shiem Leong
Vai Shiem Leong

H-Index: 4

Social comparison orientation and religious commitment influence on outbound travel intentions

Asia Pacific Journal of Tourism Research

2022/11/2

Shahidul Islam
Shahidul Islam

H-Index: 14

Vai Shiem Leong
Vai Shiem Leong

H-Index: 4

Corporate image as an enabler of customer retention

International Journal of Quality and Service Sciences

2022/4/15

Vai Shiem Leong
Vai Shiem Leong

H-Index: 4

Value co-creation in the social media platform: The perspectives of organisations and prosumers

2022/2/27

Shahidul Islam
Shahidul Islam

H-Index: 14

Vai Shiem Leong
Vai Shiem Leong

H-Index: 4

See List of Professors in Vai Shiem Leong University(Universiti Brunei Darussalam)