Cleopatra Veloutsou
University of Glasgow
H-index: 44
Europe-United Kingdom
Top articles of Cleopatra Veloutsou
On the antipodes of love and hate: The conception and measurement of brand polarization
Journal of Business Research
2024/6/1
Cleopatra Veloutsou
H-Index: 30
Negative online brand engagement: conceptualisation, scale development and validation
Journal of Research in Interactive Marketing
2024/2/8
Xinyu Dong
H-Index: 3
Cleopatra Veloutsou
H-Index: 30
Patchworking Research Paradigms to Investigate the Brand in Virtual Spaces
2023/10/20
Silvia Ranfagni
H-Index: 9
Cleopatra Veloutsou
H-Index: 30
Reflections on brand communities academic research
A Research Agenda for Brand Management in a New Era of Consumerism
2023/9/6
Cleopatra Veloutsou
H-Index: 30
Publishing for impact: Interdisciplinary reflections
IEEE Transactions on Technology and Society
2023/9
Kieran Conboy
H-Index: 32
Marijn Janssen
H-Index: 57
Cleopatra Veloutsou
H-Index: 30
Thanos Papadopoulos
H-Index: 44
Enlightening the brand building-audience response link
Journal of Brand Management
2023/4/27
Cleopatra Veloutsou
H-Index: 30
Brand Polarization Scale Development: An Abstract
2022/5/25
Cleopatra Veloutsou
H-Index: 30
Mapping brand community research from 2001 to 2021: Assessing the field's stage of development and a research agenda
2023/3
Cleopatra Veloutsou
H-Index: 30
An Interdisciplinary-informed Brand Experience Scale
2023
Examining the Key Consumer-related Determinants Towards their Intention to Participate in Anti-brand Communities
2023
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
Psychology & Marketing
2023/4
The determinants of personal luxury purchase intentions in a recessionary environment
Journal of Marketing Management
2022/9/2
Arezoo Davari
H-Index: 10
Pramod Iyer
H-Index: 12
Francisco Guzman
H-Index: 7
Cleopatra Veloutsou
H-Index: 30
Negative Online Brand Engagement Scale Development Process: An Abstract
2022/5/25
Xinyu Dong
H-Index: 3
Cleopatra Veloutsou
H-Index: 30
Charting research on international luxury marketing: where are we now and where should we go next?
International Marketing Review
2022/4/15
Cleopatra Veloutsou
H-Index: 30
George Christodoulides
H-Index: 30
The experience–economy revisited: an interdisciplinary perspective and research agenda
2021/11/12
Yanina Chevtchouk
H-Index: 2
Cleopatra Veloutsou
H-Index: 30
Augmenting brand community identification for inactive users: a uses and gratification perspective
Journal of Research in Interactive Marketing
2021/6/19
Cleopatra Veloutsou
H-Index: 30
Models for brand relationships: Guest Editorial
Journal of Product & Brand Management
2021/4/28
Outcomes Across the Brand Ethical Continuum in Luxury Services
2021/11/15
Digital ecosystem and consumer engagement: A socio-technical perspective
Journal of Business Research
2020/12/1
Cleopatra Veloutsou
H-Index: 30
Co-Authors
