Reto Felix
University of Texas Rio Grande Valley
H-index: 23
North America-United States
Top articles of Reto Felix
Effects of third-party observer empathy when viewing interactions between robots and customers: The moderating role of robot eeriness
International Journal of Hospitality Management
2024/5/1
Unpacking the influencing factors of telehealth usage among older consumers
Health Marketing Quarterly
2024/1/2
The 4C framework: Towards a holistic understanding of consumer engagement with augmented reality
Computers in Human Behavior
2024/5/1
Reto Felix
H-Index: 14
Jonas Heller
H-Index: 8
Ritual and environmental ineffectiveness: How psychological ownership of community drives environmental behavior
Psychology & Marketing
2024/4
Reto Felix
H-Index: 14
Christian Hinsch
H-Index: 10
Female advertising models and their body mass index (BMI): How does BMI similarity affect perceived product quality?
Journal of Consumer Behaviour
2023
Reto Felix
H-Index: 14
Context in augmented reality marketing: Does the place of use matter?
Psychology & Marketing
2023/11
Reto Felix
H-Index: 14
A cross-cultural analysis of ridesharing intentions and compliance with COVID-19 health guidelines: The roles of social trust, fear of COVID-19, and trust-in-God
Journal of Retailing and Consumer Services
2023
Best Practices for Implementing Experimental Research Methods
International Journal of Consumer Studies
2023/7
Reto Felix
H-Index: 14
Ashley Stadler Blank
H-Index: 5
How political identity and attitudinal spillover matter for consumption of place: Evidence from winter migrants in the United States
Journal of Consumer Behaviour
2022
What is XR? Towards a framework for augmented and virtual reality
Computers in human behavior
2022/8/1
Reto Felix
H-Index: 14
Florian Alt
H-Index: 34
When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products
International Journal of Consumer Studies
2022
Reto Felix
H-Index: 14
Non‐deceptive counterfeit purchase behavior of luxury fashion products
Journal of Consumer Behaviour
2021
Reto Felix
H-Index: 14
From Solidity to Liquidity: Macro-Level Consumption Patterns in the Sharing Economy
Journal of Macromarketing
2021/6
Swapnil Saravade
H-Index: 1
Reto Felix
H-Index: 14
Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing
Journal of Retailing and Consumer Services
2020/3/1
Reto Felix
H-Index: 14
Sight unseen: The role of online security indicators in visual attention to online privacy information
Journal of Business Research
2020/4/1
Co-Authors
