Jonas Heller
Universiteit Maastricht
H-index: 15
Europe-Netherlands
Top articles of Jonas Heller
The 4C framework: Towards a holistic understanding of consumer engagement with augmented reality
Computers in Human Behavior
2024/5/1
Reto Felix
H-Index: 14
Jonas Heller
H-Index: 8
Customer Engagement in Utilitarian vs. Hedonic Service Contexts
Journal of Service Research
2024/4/12
Elina Jaakkola
H-Index: 27
Jonas Heller
H-Index: 8
Immersion or social presence? Investigating the effect of virtual reality immersive environments on sommelier learning experiences
Journal of Wine Research
2024/4/4
Jonas Heller
H-Index: 8
Tim Hilken
H-Index: 7
Exploring the impact of augmented reality smart glasses on worker well-being in warehouse order picking
Computers in Human Behavior
2024/2/5
Jonas Heller
H-Index: 8
Tim Hilken
H-Index: 7
Challenges of Automated Financial Advice: Definition and Ethical Considerations
2024/2/1
Sports Venue Digital Twin Technology from a Spectator Virtual Visiting Perspective
2023
Closing the Customer Imagination Gap with Augmented and Virtual Reality
NIM Marketing Intelligence Review
2023/11/1
Tim Hilken
H-Index: 7
Jonas Heller
H-Index: 8
Die Innovation synthetischer Kundenerlebnisse: Machen ist wichtiger als Denken.
Transfer: Zeitschrift für Kommunikation & Markenmanagement
2023/9/1
Jonas Heller
H-Index: 8
Tim Hilken
H-Index: 7
More than meets the eye: In-store retail experiences with augmented reality smart glasses
Computers in Human Behavior
2023/9/1
Tim Hilken
H-Index: 7
Jonas Heller
H-Index: 8
Augmented reality (AR): The blurring of reality in human-computer interaction
2023/8
Jonas Heller
H-Index: 8
Ko De Ruyter
H-Index: 59
Dynamic capabilities for digital procurement transformation: a systematic literature review
2023/6/29
Jonas Heller
H-Index: 8
An interdisciplinary Co-authorship networking perspective on AR and human behavior: Taking stock and moving ahead
Computers in Human Behavior
2023/6/1
It is really not a game: An integrative review of gamification for service research
2023/2
Zur aktuellen und zukünftigen wirtschaftlichen Lage von Selbständigen
ifo Schnelldienst
2023
Jonas Heller
H-Index: 8
Stefan Sauer
H-Index: 11
Exploring the frontiers in reality-enhanced service communication: from augmented and virtual reality to neuro-enhanced reality
Journal of Service Management
2022/7/8
Embracing Falsity through the Metaverse: The Case of Synthetic Customer Experiences
Business Horizons
2022/11/1
Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next generation experiences with reality enhancing technologies
2022/8
Bridging imagination gaps on the path to purchase with augmented reality: Field and experimental evidence
Journal of Interactive Marketing
2022/5
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Psychology & Marketing
2022/3
The customer loyalty journey – technology enabled loyalty touchpoints
2022
Jonas Heller
H-Index: 8
Co-Authors
