Philipp A. Rauschnabel
Universität der Bundeswehr München
H-index: 43
Europe-Germany
Top articles of Philipp A. Rauschnabel
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The 4C framework: Towards a holistic understanding of consumer engagement with augmented reality | Computers in Human Behavior | Philipp A Rauschnabel Reto Felix Jonas Heller Chris Hinsch | 2024/5/1 |
Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love | Psychology & Marketing | Philipp A Rauschnabel Verena Hüttl‐Maack Aaron C Ahuvia Katrin E Schein | 2024/1/18 |
Towards a Theoretical Framework for Augmented Reality Marketing: A Means-end Chain Perspective in Retailing | Information & Management | Harish Kumar Philipp A. Rauschnabel Nanda Agarwal Madhushree Rajesh Singh Kumar Ritu Srivastava | 2024 |
Technology paternalism: Development and validation of a measurement scale | Psychology & Marketing | Martin Rochi Philipp A Rauschnabel Karl‐Heinz Renner Björn S Ivens | 2024/5 |
Exploring the darkverse: A multi-perspective analysis of the negative societal impacts of the metaverse | Information Systems Frontiers | Y Dwivedi N Kshetri L Hughes N Rana A Baabdullah | 2023/6 |
Context in Augmented Reality Marketing: Does the place of use matter? | Psychology & Marketing | Simon von der Au Philipp A Rauschnabel Reto Felix Chris Hinsch | 2023/11 |
How do tourists evaluate augmented reality services? Segmentation, awareness, devices and marketing use cases | Katrin E Schein Marc Herz Philipp A Rauschnabel | 2023/1/1 | |
Sick in the car, sick in vr? understanding how real-world susceptibility to dizziness, nausea, and eye strain influences vr motion sickness | Oliver Hein Philipp Rauschnabel Mariam Hassib Florian Alt | 2023/8/25 | |
An interdisciplinary Co-authorship networking perspective on AR and human behavior: Taking stock and moving ahead | Computers in Human Behavior | Jonas Heller Dominik Mahr Ko de Ruyter Eric Schaap Tim Hilken | 2023/6/1 |
Virtual reality in museums: does it promote visitor enjoyment and learning? | International Journal of Human–Computer Interaction | Hamza Shahab Mozard Mohtar Ezlika Ghazali Philipp A Rauschnabel Andrea Geipel | 2023/11/8 |
Metaverse marketing: How the metaverse will shape the future of consumer research and practice | Psychology & Marketing | Yogesh K Dwivedi Laurie Hughes Yichuan Wang Ali A Alalwan Sun J Ahn | 2023/4 |
Boosting Brands with Augmented Reality: Why and When it Works | NIM Marketing Intelligence Review | Philipp A Rauschnabel | 2023/11/1 |
Social Media auf B-to-B-Märkten: Einsatzpotenziale in Marketing und Vertrieb | Björn S Ivens Philipp A Rauschnabel Alexander Leischnig Sebastian Schubert | 2023/3/11 | |
Can augmented reality satisfy consumers' need for touch? | Psychology & Marketing | Shirin Gatter Verena Hüttl‐Maack Philipp A Rauschnabel | 2022/3 |
What is Augmented Reality Marketing? Its definition, complexity, and future | Journal of Business Research | T. Rauschnabel P.A. Babin B. tom Dieck | 2022 |
Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy | Yogesh K Dwivedi Laurie Hughes Abdullah M Baabdullah Samuel Ribeiro-Navarrete Mihalis Giannakis | 2022/10/1 | |
XR in tourism marketing | Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing.< https://doi. org/10 | P Rauschnabel | 2022 |
Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing | Psychology & Marketing | Vera Zanger Martin Meißner Philipp A Rauschnabel | 2022/7 |
What is XR? Towards a framework for Augmented and Virtual Reality | Computers in human behavior | Philipp A Rauschnabel Reto Felix Chris Hinsch Hamza Shahab Florian Alt | 2022/8/1 |
Augmented reality is eating the real-world! The substitution of physical products by holograms | International Journal of Information Management | Philipp A Rauschnabel | 2021/4/1 |
Co-Authors
