Brian A. Vander Schee

Brian A. Vander Schee

Indiana University Bloomington

H-index: 16

North America-United States

About Brian A. Vander Schee

Brian A. Vander Schee, With an exceptional h-index of 16 and a recent h-index of 12 (since 2020), a distinguished researcher at Indiana University Bloomington, specializes in the field of Digital Marketing, Social Media, Consumer Engagement, Branding, Marketing Education.

His recent articles reflect a diverse array of research interests and contributions to the field:

Using cross-course peer grading with content expertise, anonymity, and perceived justice

It's TIME: Establishing an authentic marketing pedagogical disposition

Senior business consultant project: Giving advice while gaining other awareness and career competency

The pedagogy of vulnerability and marketing education: Cultivating self-expansion in a time of separation

What motivates marketing educators to attend in-person and virtual academic conferences in a time of pandemic pedagogy?

Transitioning to remote teams in principles of marketing: An exploratory psychometric assessment of team role effects on face-to-face and online team performance

Financial services digital badging: Applying self-determination theory to student motivation

Hybrid and online peer group grading: Adding assessment efficiency while maintaining perceived fairness

Brian A. Vander Schee Information

University

Position

Clinical Associate Professor of Marketing Kelley School of Business

Citations(all)

1070

Citations(since 2020)

614

Cited By

637

hIndex(all)

16

hIndex(since 2020)

12

i10Index(all)

22

i10Index(since 2020)

14

Email

University Profile Page

Indiana University Bloomington

Google Scholar

View Google Scholar Profile

Brian A. Vander Schee Skills & Research Interests

Digital Marketing

Social Media

Consumer Engagement

Branding

Marketing Education

Top articles of Brian A. Vander Schee

Title

Journal

Author(s)

Publication Date

Using cross-course peer grading with content expertise, anonymity, and perceived justice

Active Learning in Higher Education

Brian A Vander Schee

Tony Stovall

Demetra Andrews

2024/3/15

It's TIME: Establishing an authentic marketing pedagogical disposition

Journal for Advancement of Marketing Education

Brian A. Vander Schee

Rebecca A. VanMeter

Parker J. Woodroof

Holly A. Syrdal

2023

Senior business consultant project: Giving advice while gaining other awareness and career competency

Journal of Education for Business

Brian A Vander Schee

Demetra Andrews

Tony Stovall

2023

The pedagogy of vulnerability and marketing education: Cultivating self-expansion in a time of separation

Journal of Marketing Education

Holly A. Syrdal

Brian A. Vander Schee

Rebecca A. VanMeter

Parker J. Woodroof

2023

What motivates marketing educators to attend in-person and virtual academic conferences in a time of pandemic pedagogy?

Journal of Marketing Education

Brian A Vander Schee

Debbie DeLong

2022

Transitioning to remote teams in principles of marketing: An exploratory psychometric assessment of team role effects on face-to-face and online team performance

Journal of Education for Business

Debbie DeLong

Brian A. Vander Schee

2022/7/19

Financial services digital badging: Applying self-determination theory to student motivation

Journal of Financial Education

Frederick P Dewald

Brian A Vander Schee

2022/4/1

Hybrid and online peer group grading: Adding assessment efficiency while maintaining perceived fairness

Marketing Education Review

Brian A Vander Schee

Tim Dugan Birrittella

2021/2/15

Enhancing first-year course student experience with virtual team support from senior marketing majors

Journal for Advancement of Marketing Education

Brian A Vander Schee

Demetra Andrews

Tony Stovall

2021

MerchMeNot: Applying merchandising concepts with active learning

Marketing Education Review

Rebecca A VanMeter

Brian A Vander Schee

2021

Antecedents and Consequences of Online Consumer Engagement: Investigating Social Media Dispositions, Social Media Goals, and Brand Engagement

Brian A Vander Schee

2020

Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: Current research and future directions

Journal of Research in Interactive Marketing

Brian A. Vander Schee

James Peltier

Andrew J. Dahl

2020/6/4

Team Role clarification: Improving student group performance in principles of marketing

MMA 2020 Conference: A Virtual Experience Proceedings

Deborah F DeLong

BA Vander Schee

2020

See List of Professors in Brian A. Vander Schee University(Indiana University Bloomington)

Co-Authors

H-index: 52
James (Jimmy) W. Peltier

James (Jimmy) W. Peltier

University of Wisconsin-Whitewater

H-index: 43
Philipp A. Rauschnabel

Philipp A. Rauschnabel

Universität der Bundeswehr München

H-index: 40
Björn Sven Ivens

Björn Sven Ivens

Otto-Friedrich-Universität Bamberg

H-index: 15
Andrew Dahl

Andrew Dahl

University of Wisconsin-Whitewater

H-index: 8
Holly A. Syrdal, Ph.D.

Holly A. Syrdal, Ph.D.

Texas State University

H-index: 7
Rebecca VanMeter

Rebecca VanMeter

Ball State University

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