Barry J. Babin
University of Mississippi
H-index: 89
North America-United States
Top articles of Barry J. Babin
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
How to respond to negative online reviews: language style matters | Journal of Service Theory and Practice | Shu Zhang Lixun Su Weiling Zhuang Barry J Babin | 2024/3/25 |
Sustainable packaging design and the consumer perspective: a systematic literature review | Generoso Branca Riccardo Resciniti Barry J Babin | 2024/3 | |
The retail environment design (RED) scale: conceptualization and measurement | European Journal of Marketing | Julie Steen Brian N Rutherford Barry J Babin Joseph F Hair Jr | 2024/1/26 |
CB Consumer behaviour | Barry J Babin Eric G Harris | 2023/3/3 | |
Social media usage, materialism and psychological well-being among immigrant consumers | Journal of Business Research | Mark Cleveland Rajesh Iyer Barry J Babin | 2023/1/1 |
Examining the impact of salesperson orientation on creative selling, passive deviance, and organizational outcomes | Journal of Business Research | David A Locander Mahmoud A Darrat Barry J Babin | 2023/1/1 |
Pepper, just show me the way! How robotic shopping assistants should look and act | Journal of Consumer Behaviour | Nobuyuki Fukawa Yu‐Shan Huang Barry J Babin | 2023/11/7 |
Customer responses to service providers’ touch: A meta-analysis | Journal of Business Research | Amin Saleh Louis J Zmich Barry J Babin Aadel A Darrat | 2023/11/1 |
How could anyone forget Harold W. Berkman? | Barry J Babin Nina Krey | 2022/1/1 | |
Rethinking Authenticity: An Investigation of Virtual Influencers: An Abstract | Carmen Lopez Ellis Chefor Barry J Babin | 2022/5/25 | |
Drivers of attitudes toward luxury and counterfeit products: the moderating role of interpersonal influence | International Marketing Review | Rajesh Iyer Barry J Babin Jacqueline K Eastman Mitch Griffin | 2022/4/15 |
What is augmented reality marketing? Its definition, complexity, and future | Journal of Business Research | T. Rauschnabel P.A. Babin B. tom Dieck | 2022 |
Collecting samples from online services: How to use screeners to improve data quality | International Journal of Research in Marketing | Aaron D Arndt John B Ford Barry J Babin Vinh Luong | 2022/3/1 |
Luxury not for the masses: Measuring inconspicuous luxury motivations | Journal of Business Research | Jacqueline Kilsheimer Eastman Rajesh Iyer Barry Babin | 2022/6/1 |
ODU Digital Commons | International Journal of Research in Marketing | Aaron D Arndt John B Ford Barry J Babin Vinh Luong | 2022 |
Special Session: Scale Measurements Review 101: Understanding Problematic Issues and Insights in Developing and Using Scale Measures in Academic Research: An Abstract | David J Ortinau Barry J Babin John B Ford Nina Krey David Locander | 2022/5/25 | |
Special Session: Issues and Answers: Panel Discussion on Data Quality in Present-Day Marketing Research: An Abstract | David J Ortinau Barry J Babin John B Ford | 2021/6/1 | |
A bridge to relevance: on the history of the Academy of Marketing Science® (AMS) | AMS Review | Barry J Babin Julie Guidry Moulard Jay D Lindquist | 2021/12 |
The role of perceived firm social media interactivity in facilitating customer engagement behaviors | European Journal of Marketing | Siddik Bozkurt David Marius Gligor Barry J Babin | 2021/4/7 |
The effectiveness of brand placements: A meta-analytic synthesis | International Journal of Research in Marketing | Barry J Babin Jean-Luc Herrmann Mathieu Kacha Laurie A Babin | 2021/12/1 |
Co-Authors
