Michel Laroche
Concordia University
H-index: 83
North America-Canada
Top articles of Michel Laroche
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Masstige marketing in 2023 and beyond: An introduction to the special issue on masstige marketing | Anandakuttan B Unnithan Michel Laroche Ajay Kumar | 2024/3 | |
Antecedents and consequences of fake reviews in a marketing approach: An overview and synthesis | Jean Michel Sahut Michel Laroche Eric Braune | 2024/2/21 | |
Caged, helpless but not bored: consumption values derived from over-the-top platforms during pandemic | Information Technology & People | Shalini Talwar Puneet Kaur Sushant Kumar Michel Laroche Amandeep Dhir | 2024/1/9 |
Introduction to the Special Issue: Information Communication Technology (ICT): People, culture, and globalization | International journal of information management | Boris Bartikowski Michel Laroche Hatice Kizgin | 2023/6 |
Extracting marketing information from product reviews: a comparative study of latent semantic analysis and probabilistic latent semantic analysis | Journal of Marketing Analytics | Shimi Naurin Ahmad Michel Laroche | 2023/12 |
An investigation into online atmospherics: The effect of animated images on emotions, cognition, and purchase intentions | Journal of retailing and consumer services | Michel Laroche Rong Li Marie-Odile Richard Mi Zhou | 2022/1/1 |
More than a mere cup of coffee: When perceived luxuriousness triggers Chinese customers’ perceptions of quality and self-congruity | Journal of Retailing and Consumer Services | Rong Li Michel Laroche Marie-Odile Richard Xinyu Cui | 2022/1/1 |
When personification triggers online consumer engagement: the moderating role of hedonic motive | Rong Li Michel Laroche | 2022/8/9 | |
The role of visual information in ethnic restaurant patronage on food ordering apps (FDAs) | Rong Li Michel Laroche Zhen Zhang | 2022/7/5 | |
What is this accent? Effects of accent and language in international advertising contexts | International Journal of Consumer Studies | Michel Laroche Rong Li Marie‐Odile Richard Lu Xu | 2022/7 |
Global consumer culture and national identity as drivers of materialism: an international study of convergence and divergence | International Marketing Review | Mark Cleveland Nicolas Papadopoulos Michel Laroche | 2022/4/15 |
Journal of Family Business Strategy | Journal of Family Business Strategy | Cristina Bettinelli Barbara Del Bosco Richard J Gentry Clay Dibrell | 2023 |
Communicating quality while evoking loss–How consumers assess extra charges in the Airbnb marketplace | Tourism Management | Tarik Dogru Kashef Majid Michel Laroche Makarand Mody Courtney Suess | 2021/12/1 |
Hofstede's individual-level indulgence dimension: Scale development and validation | Journal of Retailing and Consumer Services | Ali Heydari Michel Laroche Michele Paulin Marie-Odile Richard | 2021/9/1 |
Support for small businesses during a health crisis | Journal of Services Marketing | Kashef A Majid David W Kolar Michel Laroche | 2021/4/8 |
Location-Based Advertising: The Role of App Design: An Abstract | Hamid Shirdastian Boris Bartikowski Michel Laroche Marie-Odile Richard | 2021/6/1 | |
The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice | International Journal of Information Management | Hatice Kizgin Bidit Dey Yogesh Dwivedi Laurie Hughes Ahmad Jamald | 2020/2 |
Digital innovations, impacts on marketing, value chain and business models: An introduction | Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration | Jean‐Michel Sahut Léo‐Paul Dana Michel Laroche | 2020/3 |
Understanding Chinese consumers’ and Chinese immigrants’ purchase intentions toward global brands with Chinese elements | Journal of Product & Brand Management | Michel Laroche Rong Li Marie-Odile Richard Muxin Shao | 2020/12/2 |
Developing an Individual-Level Scale for Indulgence vs. Restraint: The Sixth Dimension of Hofstede’s Framework: An Abstract | Ali Heydari Michel Laroche Marie-Odile Richard | 2020 |
Co-Authors
