Zhiyong Yang
University of North Carolina at Greensboro
H-index: 31
North America-United States
Top articles of Zhiyong Yang
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
How relatedness-supportive CSR enhances brand happiness: a relationship motivation theory perspective | International Journal of Bank Marketing | Faheem Gul Gilal Naeem Gul Gilal Rukhsana Gul Gilal Zhiyong Yang | 2024/3/19 |
The Effect of Abusive Supervision on Employee Job Performance: The Moderating Role of Employment Contract Type | Journal of Business Ethics | Yonghong Liu Chen Zhao Zhiyong Yang Zhonghua Gao | 2024/1/3 |
How do vape advertising campaigns affect consumers’ vaping tendency? A meta-analytic investigation | Journal of Public Policy & Marketing | Zhiyong Yang Franklin Velasco Emily C Tanner John F Tanner Jr | 2024/1 |
Differential Effects of Parental Psychological Control on Boys’ versus Girls’ Smoking Development | Journal of the Association for Consumer Research | Zhiyong Yang | 2024/4/1 |
Effect of Perceived Sanction Risk on Digital Piracy Behavior: A Meta-Analytic Structural Equation Modeling Approach | Available at SSRN 4620029 | Fernando Jaramillo Zhiyong Yang Jingguo Wang | 2023/11/1 |
Are people less generous after a family member gives to charity? The interaction of self-construal and relationship type | International Journal of Research in Marketing | Xiaohong Zhao Fengyan Cai Zhiyong Yang | 2023/6/1 |
Misperception of Multiple Risks in Medical Decision-Making | Journal of Consumer Research | Mehdi Mourali Zhiyong Yang | 2023/6/1 |
Linking CIO–CMO communication and product innovation via virtual customer environment engagement: a moderated mediation study | British Journal of Management | Li Wang Chunyang Tong Zhiyong Yang | 2023/1 |
Coach Versus Goldlion: The Effect of Socially Versus Personally Oriented Motives on Consumer Preference for Foreign and Domestic Masstige Brands in Emerging Markets | Journal of International Marketing | Zhe Zhang Alex Yao Zhiyong Yang | 2023/12/13 |
Passing the Torch: How Parental Privacy Concerns Affect Adolescent Self-Disclosure on Social Networking Sites | MIS Quarterly | Jingguo Wang Meichen Dong Zhiyong Yang Yuan Li | 2023/12/1 |
Vaping and dynamic risk construction: Toward a model of adolescent risk‐related schema development | Journal of Consumer Affairs | Emily C Tanner John F Tanner Jr Franklin Velasco Vizcaino Zhiyong Yang | 2022/9 |
How does global–local identity affect consumer preference for access-based consumption? Investigating the mediating role of consumption openness | Journal of Marketing Research | Xiaodong Nie Zhiyong Yang Yinlong Zhang Narayan Janakiraman | 2022/6 |
When do product crises hurt business? A meta-analytic investigation of negative publicity on consumer responses | Journal of Business Research | Zhiyong Yang Traci Freling Sijie Sun Pam Richardson-Greenfield | 2022/11/1 |
A meta-analytic investigation of consumer response to anthropomorphic appeals: The roles of product type and uncertainty avoidance | Journal of Business Research | Franklin Velasco Zhiyong Yang Narayanan Janakiraman | 2021/7/1 |
Abusive supervision in retailing: the mediating role of customer orientation and the moderating roles of contingent reward and contingent punishment | European Journal of Marketing | Zhiyong Yang Fernando Jaramillo Yonghong Liu Weiling Ye Rong Huang | 2021/1/23 |
Development of theory of mind on online social networks: Evidence from Facebook, Twitter, Instagram, and Snapchat | Journal of Business Research | Elodie Gentina Rui Chen Zhiyong Yang | 2021/1/1 |
Regulatory focus and consumption of counterfeit luxury goods: Roles of functional theories of attitudes and perceived similarity | Journal of Business Research | Li Wang Manhui Jin Zhiyong Yang | 2020/2/1 |
Recent advances in identifying and theorizing the role of immigrant entrepreneurs, ethnicity, and culture in industrial marketing | Zhiyong Yang Ahmad Jamal Lianxi Zhou | 2020/11/1 | |
Peers Matter: The Moderating Role of Social Influence on Information Security Policy Compliance | Information Systems Journal | Adel Yazdanmehra Jingguo Wang Zhiyong Yang | 2020 |
Generation Z in China: implications for global brands | Zhiyong Yang Ying Wang Jiyoung Hwang | 2020/10/23 |
Co-Authors
