Mark Cleveland

Mark Cleveland

Western University

H-index: 36

North America-Canada

About Mark Cleveland

Mark Cleveland, With an exceptional h-index of 36 and a recent h-index of 30 (since 2020), a distinguished researcher at Western University, specializes in the field of Marketing, Consumer Behavior, Culture, Cross-Culture, Identity.

His recent articles reflect a diverse array of research interests and contributions to the field:

Within and Between Two Worlds: Conceiving, Measuring, and Applying Mixed-Ethnic Identity in Three Countries

An international and cross-cultural perspective on ‘the wired consumer’: The digital divide and device difference dilemmas

Social media usage, materialism and psychological well-being among immigrant consumers

Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad

Globalization and global consumer culture: The fragmentation, fortification, substitution and transmutation of social identities

Within and between Two Worlds: Mixed-Ethnic Identity Scale Development and Nomological Validity: An Abstract

Global consumer culture and national identity as drivers of materialism: an international study of convergence and divergence

‘Antiglobalscapes’: A cross-national investigation of the nature and precursors of consumers’ apprehensions towards globalization

Mark Cleveland Information

University

Position

Dancap Chair in Consumer Behavior The

Citations(all)

7587

Citations(since 2020)

3680

Cited By

5440

hIndex(all)

36

hIndex(since 2020)

30

i10Index(all)

50

i10Index(since 2020)

43

Email

University Profile Page

Google Scholar

Mark Cleveland Skills & Research Interests

Marketing

Consumer Behavior

Culture

Cross-Culture

Identity

Top articles of Mark Cleveland

Within and Between Two Worlds: Conceiving, Measuring, and Applying Mixed-Ethnic Identity in Three Countries

Journal of International Marketing

2024/1/4

Mark Cleveland
Mark Cleveland

H-Index: 26

An international and cross-cultural perspective on ‘the wired consumer’: The digital divide and device difference dilemmas

Journal of Business Research

2023/2/1

Nicolas Papadopoulos
Nicolas Papadopoulos

H-Index: 33

Mark Cleveland
Mark Cleveland

H-Index: 26

Social media usage, materialism and psychological well-being among immigrant consumers

Journal of Business Research

2023/1/1

Mark Cleveland
Mark Cleveland

H-Index: 26

Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad

Journal of Business Research

2023/1/1

Mark Cleveland
Mark Cleveland

H-Index: 26

Boris Bartikowski
Boris Bartikowski

H-Index: 17

Globalization and global consumer culture: The fragmentation, fortification, substitution and transmutation of social identities

2022/7/21

Mark Cleveland
Mark Cleveland

H-Index: 26

Within and between Two Worlds: Mixed-Ethnic Identity Scale Development and Nomological Validity: An Abstract

2022/5/25

Mark Cleveland
Mark Cleveland

H-Index: 26

Pankhuri Malik
Pankhuri Malik

H-Index: 2

Global consumer culture and national identity as drivers of materialism: an international study of convergence and divergence

International Marketing Review

2022/4/15

‘Antiglobalscapes’: A cross-national investigation of the nature and precursors of consumers’ apprehensions towards globalization

Journal of Business Research

2022/1/1

Mark Cleveland
Mark Cleveland

H-Index: 26

Introduction: the country vs. place and marketing vs. branding conundrum

2021/9/17

Nicolas Papadopoulos
Nicolas Papadopoulos

H-Index: 33

Mark Cleveland
Mark Cleveland

H-Index: 26

Consumer dispositions and product connections to places: from parochialism to cosmopolitanism and beyond

2021/9/17

The fabric of person-place-time: what metaphors from outer space can teach us in place branding

2021/9/17

Mark Cleveland
Mark Cleveland

H-Index: 26

Nicolas Papadopoulos
Nicolas Papadopoulos

H-Index: 33

Marketing countries, places, and place-associated brands: identity and image

2021/9/14

Nicolas Papadopoulos
Nicolas Papadopoulos

H-Index: 33

Mark Cleveland
Mark Cleveland

H-Index: 26

Will the twain ever meet? Place vs. country in research and practice

Marketing Countries, Places, and Place-associated Brands: Identity and Image

2021/9/14

Nicolas Papadopoulos
Nicolas Papadopoulos

H-Index: 33

Mark Cleveland
Mark Cleveland

H-Index: 26

Epilogue:‚Between a rock and. A hard PLACE ‘

Marketing countries. Places, and place-associated brands. Identity and image

2021/9/14

Mark Cleveland
Mark Cleveland

H-Index: 26

Nicolas Papadopoulos
Nicolas Papadopoulos

H-Index: 33

The psychology of consumer ethnocentrism and cosmopolitanism: a five-country study of values, moral foundations, gender identities and consumer orientations

International Marketing Review

2020/12/7

THE ANTECEDENTS OF GLOBAL BRAND ADVOCACY FOR HOME AND OVERSEAS CHINESE

Global Marketing Conference

2020/11

Mark Cleveland
Mark Cleveland

H-Index: 26

Boris Bartikowski
Boris Bartikowski

H-Index: 17

Helping or hindering: Environmental locus of control, subjective enablers and constraints, and pro-environmental behaviors

Journal of cleaner production

2020/3/10

Mark Cleveland
Mark Cleveland

H-Index: 26

Powerful Others, Chance or Fate: How Perceptions of Enablers and Constraints Mediate External Environmental Locus-of-Control Effects on Proenvironmental Behaviors: An Abstract

2020

Mark Cleveland
Mark Cleveland

H-Index: 26

See List of Professors in Mark Cleveland University(Western University)

Co-Authors

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