Boris Bartikowski
KEDGE Business School
H-index: 29
Europe-France
Top articles of Boris Bartikowski
Ethical Consumerism in Emerging Markets: Opportunities and Challenges
2024/4/29
Fit or misfit of culture in marketing communication? Development of the culture-ladenness fit index
Journal of Business Research
2023/11/1
Boris Bartikowski
H-Index: 17
Masstige Marketing: A scale development and validity study
Journal of Business Research
2023/11/1
Introduction to the Special Issue: Information Communication Technology (ICT): People, culture, and globalization
International journal of information management
2023/6
Boris Bartikowski
H-Index: 17
Michel Laroche
H-Index: 54
Effects of gender congruity in human-robot service interactions: The moderating role of masculinity
International Journal of Information Management
2023/6/1
Valentina Pitardi
H-Index: 4
Boris Bartikowski
H-Index: 17
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Journal of Business Research
2023/1/1
Mark Cleveland
H-Index: 26
Boris Bartikowski
H-Index: 17
Financial Risk Proneness Explains the" Sex Sells" Hypothesis in Relation to Luxury Brands.
Marketing ZFP-Journal of Research & Management
2022/7/1
Boris Bartikowski
H-Index: 17
Multiple mental categorizations of culture-laden website design
Journal of Business Research
2022/3/1
Boris Bartikowski
H-Index: 17
Consumer dispositions and product connections to places: from parochialism to cosmopolitanism and beyond
2021/9/17
Attribute framing in CSR communication: doing good and spreading the word–but how?
Journal of Business Research
2021/7/1
Boris Bartikowski
H-Index: 17
Location-Based Advertising: The Role of App Design: An Abstract
2021/6/1
Building better employer brands through employee social media competence and online social capital
Psychology & Marketing
2021/3
Boris Bartikowski
H-Index: 17
How nationalistic appeals affect foreign luxury brand reputation: A study of ambivalent effects
Journal of Business Ethics
2021/3
Boris Bartikowski
H-Index: 17
Effects of ‘feeling right’about website cultural congruency on regular and mobile websites
Journal of Business Research
2020/12/1
Boris Bartikowski
H-Index: 17
Digital disruption in retailing and beyond
SMR-Journal of Service Management Research
2020/11/26
SHOULD BRANDS TAKE POLITICAL SIDES?–HOW A BRAND’S POLITICAL ASSOCIATION AFFECTS BRAND ATTITUDES AND AUTHENTICITY
Global Marketing Conference
2020/11
Boris Bartikowski
H-Index: 17
THE ANTECEDENTS OF GLOBAL BRAND ADVOCACY FOR HOME AND OVERSEAS CHINESE
Global Marketing Conference
2020/11
Mark Cleveland
H-Index: 26
Boris Bartikowski
H-Index: 17
THE NARCISSISTIC DESIRE FOR ORIGINAL VERSUS COUNTERFEIT LUXURY: SELF EXPRESSION OR EGO-ENHANCEMENT?
Global Marketing Conference
2020/11
Boris Bartikowski
H-Index: 17
Siqi Wang
H-Index: 6
Effects of ethical certification and ethical eWoM on talent attraction
Journal of Business Ethics
2020/7
Boris Bartikowski
H-Index: 17
Hongfei Liu
H-Index: 4
Message Framing in CSR Communication: An Abstract
2020
Boris Bartikowski
H-Index: 17
Co-Authors
