Valentina Pitardi

About Valentina Pitardi

Valentina Pitardi, With an exceptional h-index of 9 and a recent h-index of 9 (since 2020), a distinguished researcher at University of Portsmouth, specializes in the field of Artificial Intelligence, Negative Emotions, Decision Making, Technology & Consumers, Consumer Engagement.

His recent articles reflect a diverse array of research interests and contributions to the field:

Metaperception benefits of service robots in uncomfortable service encounters

When the recipe is more important than the ingredients: Unveiling the complexity of consumer use of voice assistants

Service robots and their implications for service delivery

One is the loneliest number… Two can be as bad as one. The influence of AI Friendship Apps on users' well‐being and addiction

How intelligent automation, service robots, and AI will reshape service products and their delivery

Personalized and Contextual Artificial Intelligence-Based Services Experience

Effects of gender congruity in human-robot service interactions: The moderating role of masculinity

Marketplaces of misinformation: a study of how vaccine misinformation is legitimized on social media

Valentina Pitardi Information

University

Position

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Citations(all)

690

Citations(since 2020)

674

Cited By

76

hIndex(all)

9

hIndex(since 2020)

9

i10Index(all)

9

i10Index(since 2020)

9

Email

University Profile Page

Google Scholar

Valentina Pitardi Skills & Research Interests

Artificial Intelligence

Negative Emotions

Decision Making

Technology & Consumers

Consumer Engagement

Top articles of Valentina Pitardi

Metaperception benefits of service robots in uncomfortable service encounters

Tourism Management

2024/12/1

Valentina Pitardi
Valentina Pitardi

H-Index: 4

Jochen Wirtz
Jochen Wirtz

H-Index: 53

When the recipe is more important than the ingredients: Unveiling the complexity of consumer use of voice assistants

Journal of service research

2014/5

Service robots and their implications for service delivery

2024/2/6

Jochen Wirtz
Jochen Wirtz

H-Index: 53

Valentina Pitardi
Valentina Pitardi

H-Index: 4

One is the loneliest number… Two can be as bad as one. The influence of AI Friendship Apps on users' well‐being and addiction

Psychology & marketing

2024/1

Valentina Pitardi
Valentina Pitardi

H-Index: 4

How intelligent automation, service robots, and AI will reshape service products and their delivery

Italian Journal of Marketing

2023/9

Jochen Wirtz
Jochen Wirtz

H-Index: 53

Valentina Pitardi
Valentina Pitardi

H-Index: 4

Personalized and Contextual Artificial Intelligence-Based Services Experience

2023/8/18

Valentina Pitardi
Valentina Pitardi

H-Index: 4

Effects of gender congruity in human-robot service interactions: The moderating role of masculinity

International Journal of Information Management

2023/6/1

Valentina Pitardi
Valentina Pitardi

H-Index: 4

Boris Bartikowski
Boris Bartikowski

H-Index: 17

Marketplaces of misinformation: a study of how vaccine misinformation is legitimized on social media

Journal of public policy & marketing

2022/10

Giandomenico Di Domenico
Giandomenico Di Domenico

H-Index: 2

Valentina Pitardi
Valentina Pitardi

H-Index: 4

Text Me If You Can! The Influence of Modality in Consumer Interactions with AI Digital Assistants: An Abstract

2022/5/25

Valentina Pitardi
Valentina Pitardi

H-Index: 4

“Hey Google, Can I Text You?” Investigating AI Digital Assistants Modality to Service Emerging Customer Needs: An Abstract

2022/5/25

Valentina Pitardi
Valentina Pitardi

H-Index: 4

Service robots, agency and embarrassing service encounters

Journal of service management

2022/2/28

Valentina Pitardi
Valentina Pitardi

H-Index: 4

Jochen Wirtz
Jochen Wirtz

H-Index: 53

Free but fake speech: When giving primacy to the source decreases misinformation sharing on social media

Psychology & Marketing

2021/10

Giandomenico Di Domenico
Giandomenico Di Domenico

H-Index: 2

Valentina Pitardi
Valentina Pitardi

H-Index: 4

Will Robots Judge Me? Examining Consumer-Service Robots Interactions in Embarrassing Service Encounters: An Abstract

2022

Challenging Vulnerability Perceptions towards Voice Activated Assistants: An Abstract

2021/6/1

Valentina Pitardi
Valentina Pitardi

H-Index: 4

Opportunities and Challenges Facing AI Voice-Based Assistants: Consumer Perceptions and Technology Realities: An Abstract

2021/6/1

Valentina Pitardi
Valentina Pitardi

H-Index: 4

Alexa, she's not human but… Unveiling the drivers of consumers' trust in voice‐based artificial intelligence

Psychology & Marketing

2021/4

Valentina Pitardi
Valentina Pitardi

H-Index: 4

To Trust or Not to Trust My AI Based Voice Assistant: Dealing with Consumer Uncertainties: An Abstract

2020/12/14

Valentina Pitardi
Valentina Pitardi

H-Index: 4

How UGC Advertising Parody Drives Negative WOM: The Mediating Role of CSR Consumer Beliefs: An Abstract

2020/12/14

Valentina Pitardi
Valentina Pitardi

H-Index: 4

INVESTIGATING CUSTOMER-SERVICE ROBOTS INTERACTIONS IN EMBARRASSING SERVICE ENCOUNTERS

Global Marketing Conference

2020/11

Valentina Pitardi
Valentina Pitardi

H-Index: 4

Jochen Wirtz
Jochen Wirtz

H-Index: 53

How live chat assistants drive travel consumers’ attitudes, trust and purchase intentions: the role of human touch

International Journal of Contemporary Hospitality Management

2020/5/23

Alan Wilson
Alan Wilson

H-Index: 26

Valentina Pitardi
Valentina Pitardi

H-Index: 4

See List of Professors in Valentina Pitardi University(University of Portsmouth)

Co-Authors

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