Werner Kunz

Werner Kunz

University of Massachusetts Boston

H-index: 30

North America-United States

About Werner Kunz

Werner Kunz, With an exceptional h-index of 30 and a recent h-index of 26 (since 2020), a distinguished researcher at University of Massachusetts Boston, specializes in the field of Service Technology, Innovativeness, Service Robots, Digital Media, AI.

His recent articles reflect a diverse array of research interests and contributions to the field:

The Future of Work: Understanding the Effectiveness of Collaboration Between Human and Digital Employees in Service

Digital transformation: A multidisciplinary perspective and future research agenda

Innovativeness of Companies–Measurement & Processing Mechanism from a Customer Perspective

Company Innovativeness–A Radically New Perspective on an Old Concept

Service robots and their implications for service delivery

Metaperception benefits of service robots in uncomfortable service encounters

Corporate digital responsibility (CDR) in the age of AI: implications for interactive marketing

The Importance of Corporate Digital Responsibility in a Digital Service World

Werner Kunz Information

University

Position

Professor of Marketing

Citations(all)

7592

Citations(since 2020)

5592

Cited By

3649

hIndex(all)

30

hIndex(since 2020)

26

i10Index(all)

42

i10Index(since 2020)

31

Email

University Profile Page

University of Massachusetts Boston

Google Scholar

View Google Scholar Profile

Werner Kunz Skills & Research Interests

Service Technology

Innovativeness

Service Robots

Digital Media

AI

Top articles of Werner Kunz

Title

Journal

Author(s)

Publication Date

The Future of Work: Understanding the Effectiveness of Collaboration Between Human and Digital Employees in Service

Journal of Service Research

Khanh BQ Le

Laszlo Sajtos

Werner H Kunz

Karen V Fernandez

2024

Digital transformation: A multidisciplinary perspective and future research agenda

International Journal of Consumer Studies

Justin Paul

Akiko Ueno

Charles Dennis

Eleftherios Alamanos

Lucill Curtis

...

2024/3

Innovativeness of Companies–Measurement & Processing Mechanism from a Customer Perspective

FGM-Verlag: Munich, Germany

Werner H Kunz

2024/2/23

Company Innovativeness–A Radically New Perspective on an Old Concept

Journal of Service Research

Werner H Kunz

2024/2/12

Service robots and their implications for service delivery

Jochen Wirtz

Werner H Kunz

Stefanie Paluch

Valentina Pitardi

2024/2/6

Metaperception benefits of service robots in uncomfortable service encounters

Tourism Management

Valentina Pitardi

Jochen Wirtz

Stefanie Paluch

Werner H Kunz

2024/12/1

Corporate digital responsibility (CDR) in the age of AI: implications for interactive marketing

Journal of Research in Interactive Marketing

Werner H Kunz

Jochen Wirtz

2024/1/30

The Importance of Corporate Digital Responsibility in a Digital Service World

Werner Kunz

Jochen Wirtz

Nicole Hartley

James Tarbit

2024/3/14

Intelligent Automation, Service Robots, and AI–the Service Revolution is in Full Swing

Werner H Kunz

Jochen Wirtz

Stefanie Paluch

2023/8/23

AI in Customer Service: A Service Revolution in the Making

Werner H Kunz

Jochen Wirtz

2023/8/18

Virtual gifting behavior on new social media: the perspectives of the community gift-giving model and face-negotiation theory

Internet Research

Jung-Kuei Hsieh

Werner H Kunz

Ai-Yun Wu

2023/7/17

Interpretation of Corporate Digital Responsibility Risks and Concerns by Automated Service Technologies: An AI Co-Created Article

ROBONOMICS: The Journal of the Automated Economy

James Tarbit

Jochen Wirtz

Werner Kunz

Nicole Hartley

2023/6/16

Corporate digital responsibility in service firms and their ecosystems

Journal of Service Research

Jochen Wirtz

Werner H Kunz

Nicole Hartley

James Tarbit

2023/5

The Robot and I: The Rise of Hybrid ServiceTeams

NIM Marketing Intelligence Review

Jochen Wirtz

Stefanie Paluch

Werner Kunz

2022/11/1

Service robots, agency and embarrassing service encounters

Journal of service management

Valentina Pitardi

Jochen Wirtz

Stefanie Paluch

Werner H Kunz

2022/2/28

Can (A) I Give You a Ride? Development and Validation of the CRUISE Framework for Autonomous Vehicle Services

Journal of Service Research

Victoria-Sophie Osburg

Vignesh Yoganathan

Werner H Kunz

Shlomo Tarba

2022/11

Corporate digital responsibility: Dealing with ethical, privacy and fairness challenges of AI

Journal of AI, Robotics & Workplace Automation

Jochen Wirtz

James‘Jimmy’ Tarbit

Nicole Hartley

Werner Kunz

2022/1/1

The service robot revolution

Stefanie Paluch

Jochen Wirtz

Werner H Kunz

2022/8/5

Will Robots Judge Me? Examining Consumer-Service Robots Interactions in Embarrassing Service Encounters: An Abstract

Valentina Pitardi

Jochen Wirtz

Stefanie Paluch

Werner Kunz

2022

The Service Revolution Has Arrived and Will Dramatically Change the Service Sector

Effective Executive

Jochen Wirtz

Werner Kunz

Stefanie Paluch

2022/3/1

See List of Professors in Werner Kunz University(University of Massachusetts Boston)

Co-Authors

H-index: 88
Jochen Wirtz

Jochen Wirtz

National University of Singapore

H-index: 70
Chris Voss

Chris Voss

London Business School

H-index: 69
Bernd H. Schmitt

Bernd H. Schmitt

Columbia University in the City of New York

H-index: 38
Tor W. Andreassen

Tor W. Andreassen

Norges Handelshøyskole

H-index: 36
Thorsten Gruber

Thorsten Gruber

Loughborough University

H-index: 25
Vinh Lu

Vinh Lu

Australian National University

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