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Tor W. Andreassen

About Tor W. Andreassen

Tor W. Andreassen, With an exceptional h-index of 38 and a recent h-index of 30 (since 2020), a distinguished researcher at Norges Handelshøyskole, specializes in the field of innovation, service, value creation.

His recent articles reflect a diverse array of research interests and contributions to the field:

When enough is not enough: behavioral and motivational paths to compulsive social media consumption

Compulsive Social Media Use and Disconnection Anxiety: Predictors and Markers of Compulsive and Addictive Social Media Consumption

Digital Service Transformation: Pathways to human and economic wellbeing White Paper

The Norwegian Innovation Index Methodological Foundation

Competing through innovation: Let the customer judge!

Honey or Condensed Milk? Improving Relative Brand Attractiveness through Commercial and Social Innovations

A customer-centric five actor model for sustainability and service innovation

Hvordan balansere mellom digitale og sosiale innovasjoner

Tor W. Andreassen Information

University

Position

NHH Norwegian School of Economics

Citations(all)

14188

Citations(since 2020)

5259

Cited By

10868

hIndex(all)

38

hIndex(since 2020)

30

i10Index(all)

62

i10Index(since 2020)

46

Email

University Profile Page

Google Scholar

Tor W. Andreassen Skills & Research Interests

innovation

service

value creation

Top articles of Tor W. Andreassen

When enough is not enough: behavioral and motivational paths to compulsive social media consumption

European Journal of Marketing

2024/2/8

Compulsive Social Media Use and Disconnection Anxiety: Predictors and Markers of Compulsive and Addictive Social Media Consumption

2024

Digital Service Transformation: Pathways to human and economic wellbeing White Paper

2023

Edgar Brea
Edgar Brea

H-Index: 2

Daniel Heinz
Daniel Heinz

H-Index: 1

Damian Hine
Damian Hine

H-Index: 15

Amanda Smith
Amanda Smith

H-Index: 13

Martie-Louise Verreynne
Martie-Louise Verreynne

H-Index: 22

Owen Williams
Owen Williams

H-Index: 8

Jing Yang
Jing Yang

H-Index: 14

Wenlu Zhang
Wenlu Zhang

H-Index: 7

The Norwegian Innovation Index Methodological Foundation

2023

Competing through innovation: Let the customer judge!

Journal of Business Research

2022/12/1

Honey or Condensed Milk? Improving Relative Brand Attractiveness through Commercial and Social Innovations

2022/4/28

A customer-centric five actor model for sustainability and service innovation

Journal of Business Research

2021/11/1

Lu Zhang
Lu Zhang

H-Index: 1

Hvordan balansere mellom digitale og sosiale innovasjoner

2021

Virtual reality through the customer journey: Framework and propositions

Journal of Retailing and Consumer Services

2020/7/1

Dale Smith
Dale Smith

H-Index: 15

AI in 4 Nordic countries

2020

Darius-Aurel Frank
Darius-Aurel Frank

H-Index: 2

Perceived firm innovativeness: innovation is in the eye of the customer

Academy of Management Proceedings

2020

See List of Professors in Tor W. Andreassen University(Norges Handelshøyskole)