Graeme McLean
University of Strathclyde
H-index: 21
Europe-United Kingdom
Top articles of Graeme McLean
Transcending reality: Introducing mental time travel experiences and their ability to influence brand outcomes
Journal of Business Research
2023/9/1
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Psychology & Marketing
2023/8
Examining the influence of virtual reality tourism on consumers' subjective wellbeing
Tourism Management Perspectives
2023/3/1
What keeps me engaging? A study of consumers' continuous social media brand engagement practices
Information Technology & People
2023/9/8
Prolonging the influence of a vacation experience on consumers' wellbeing-Is there a role for virtual reality?
Annals of Tourism Research
2022/11/1
Examining tourism consumers’ attitudes and the role of sensory information in virtual reality experiences of a tourist destination
Journal of Travel Research
2022/9
What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement
Journal of Business Research
2022/7/1
Living the experience before you go... but did it meet expectations? The role of virtual reality during hotel bookings
Journal of Travel Research
2022/7
Assessing the impact of marketing automation on customer engagement in B2B settings
12th SERVSIG 2022
2022/6/18
Text Me If You Can! The Influence of Modality in Consumer Interactions with AI Digital Assistants: An Abstract
2022/5/25
Digital Tourism Consumption: The Role of Virtual Reality (VR) Vacations on Consumers’ Psychological Wellbeing: An Abstract
2022/5/25
Augmented Reality Brand Experiences (ARBEs): The Role of Imaginative Involvement & Episodic Memory in Fostering Brand Loyalty: An Abstract
2022/5/25
‘What lies behind the filter?’Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being
Computers in Human Behavior
2022/3/1
Examining consumers' continuous usage of multichannel retailers' mobile applications
Psychology & Marketing
2022/1
‘Regrettable‐escapism’the negative effects of mobile app use: A retail perspective
Psychology & Marketing
2022/1
Trail use, motivations, and environmental attitudes of 3780 European mountain bikers: What is sustainable?
International Journal of Environmental Research and Public Health
2021/12/8
Augmented reality experiences: exploring the sensory and cognitive aspects that foster brand loyalty
Society for Marketing Advances
2021/11/6
Digital Marketing Fundamentals 4th Edition
2021/7/1
Augmented reality experiences: exploring psychological, cognitive, and sensory aspects
2021/6/4
Augmented Reality Brand Experiences: Exploring Psychological, Cognitive, and Sensory Aspects: An Abstract
2021/6/1
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