Heiner Evanschitzky
Manchester University
H-index: 51
North America-United States
Top articles of Heiner Evanschitzky
Using affective content to promote high-involvement services on social media
Journal of Business Research
2024/6/1
Andrew Farrell
H-Index: 3
Heiner Evanschitzky
H-Index: 36
Bach Nguyen
H-Index: 5
Anna-Lena Ackfeldt
H-Index: 7
Transcending reality: Introducing mental time travel experiences and their ability to influence brand outcomes
Journal of Business Research
2023/9/1
Service Excellence by Inspired Frontline Employees
2023
Andreas Hauschke
H-Index: 0
Heiner Evanschitzky
H-Index: 36
Retail Website Interactivity and Firm Performance
SMR-Journal of Service Management Research
2022/7/7
Heiner Evanschitzky
H-Index: 36
Hybrid offerings sales capability: conceptualization, scale development and validation
British Journal of Management
2022/7
Mario Schaarschmidt
H-Index: 14
Heiner Evanschitzky
H-Index: 36
Strengthening the satisfaction loyalty link: the role of relational switching costs
Marketing Letters
2022/6
Heiner Evanschitzky
H-Index: 36
Liane Nagengast
H-Index: 4
Augmented Reality Brand Experiences (ARBEs): The Role of Imaginative Involvement & Episodic Memory in Fostering Brand Loyalty: An Abstract
2022/5/25
Jennifer Brannon Barhorst
H-Index: 3
Heiner Evanschitzky
H-Index: 36
The Power of Emotional Messages: The Influence of Affective Content in Brand’s Social Media Posts on Consumer Decision Making in High-Involvement Services
2022/5/22
Heiner Evanschitzky
H-Index: 36
Andrew Farrell
H-Index: 3
Anna-Lena Ackfeldt
H-Index: 7
Bach Nguyen
H-Index: 5
Control mechanisms, management orientations, and the creativity of service employees: Symmetric and asymmetric modeling
Journal of Business Research
2021/8/1
Augmented reality experiences: exploring psychological, cognitive, and sensory aspects
2021/6/4
Heiner Evanschitzky
H-Index: 36
Ana Javornik
H-Index: 11
Augmented Reality Brand Experiences: Exploring Psychological, Cognitive, and Sensory Aspects: An Abstract
2021/6/1
Heiner Evanschitzky
H-Index: 36
Ana Javornik
H-Index: 11
Shifting Brick-and-Mortar Retailing to the Next Level: Exploring the Quality of Digital Services: An Abstract
2020/12/14
Digital disruption in retailing and beyond
SMR-Journal of Service Management Research
2020/11/26
Transformational leadership, high-performance work system consensus, and customer satisfaction
Journal of Management
2020/11
Heiner Evanschitzky
H-Index: 36
Technological diversification in retail agglomerations: Case studies alongside the digital marketing mix
2020/10/7
Consumer relationship fading
Psychology & Marketing
2020/6
Heiner Evanschitzky
H-Index: 36
B Ramaseshan
H-Index: 25
Multi-unit franchising from franchisor and franchisee perspectives: antecedents, performance outcomes, and the optimal mini-chain size
Journal of Business Research
2020/5/1
Jacques Boulay
H-Index: 7
Heiner Evanschitzky
H-Index: 36
Co-Authors
