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Liane Nagengast

About Liane Nagengast

Liane Nagengast, With an exceptional h-index of 7 and a recent h-index of 6 (since 2020), a distinguished researcher at Universität St.Gallen, specializes in the field of consumer behavior, shopper marketing, loyalty cards, retailing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Private labels and negative information: effects across retailers

Private labels and negative information: effects within a retailer

Strengthening the satisfaction loyalty link: the role of relational switching costs

Interest-free financing promotions increase consumers’ demand for credit for experiential goods

Gamifying the digital shopping experience: games without monetary participation incentives increase customer satisfaction and loyalty

Liane Nagengast Information

University

Position

___

Citations(all)

325

Citations(since 2020)

210

Cited By

145

hIndex(all)

7

hIndex(since 2020)

6

i10Index(all)

6

i10Index(since 2020)

5

Email

University Profile Page

Google Scholar

Liane Nagengast Skills & Research Interests

consumer behavior

shopper marketing

loyalty cards

retailing

Top articles of Liane Nagengast

Private labels and negative information: effects across retailers

2023/9/29

Liane Nagengast
Liane Nagengast

H-Index: 4

Oliver Thomas
Oliver Thomas

H-Index: 1

Olivier Reimann
Olivier Reimann

H-Index: 2

Private labels and negative information: effects within a retailer

2023/9/29

Olivier Reimann
Olivier Reimann

H-Index: 2

Oliver Thomas
Oliver Thomas

H-Index: 1

Liane Nagengast
Liane Nagengast

H-Index: 4

Strengthening the satisfaction loyalty link: the role of relational switching costs

Marketing Letters

2022/6

Heiner Evanschitzky
Heiner Evanschitzky

H-Index: 36

Liane Nagengast
Liane Nagengast

H-Index: 4

Interest-free financing promotions increase consumers’ demand for credit for experiential goods

Journal of the Association for Consumer Research

2021/1/1

Liane Nagengast
Liane Nagengast

H-Index: 4

Gamifying the digital shopping experience: games without monetary participation incentives increase customer satisfaction and loyalty

Journal of Service Management

2020/10/6

Liane Nagengast
Liane Nagengast

H-Index: 4

See List of Professors in Liane Nagengast University(Universität St.Gallen)

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