Olivia PETIT
KEDGE Business School
H-index: 19
Europe-France
Top articles of Olivia PETIT
The Impact of Fusion Metaphors in Health Appeals on Consumer Attitudes: Tasty but Unhealthy, Healthy but Not Tasty: Duality Considerations in Health Messaging
Journal of Advertising Research
2024/3/1
Olivia Petit
H-Index: 14
Tobias Otterbring
H-Index: 14
Digital transformation: A multidisciplinary perspective and future research agenda
International Journal of Consumer Studies
2024/3
Multisensory experiences and technology in the context of wine experiences
Journal of Wine Research
2024/2/24
Carlos Velasco
H-Index: 5
Olivia Petit
H-Index: 14
Digital touch in sponsorship: Getting closer to the brand through virtual reality
International Journal of Consumer Studies
2023/9
Olivia Petit
H-Index: 14
Ethics of experience design and management in the context of digital transformations
Morals & Machines
2023/5/22
Touched by your words: How touch-related vocabulary prompts charitable behavior by reducing the negative effect of disgust
Frontiers in Psychology
2023/3/7
Olivia Petit
H-Index: 14
Factors influencing the visual deliciousness/eye-appeal of food
2022/12/1
Charles Spence
H-Index: 87
Olivia Petit
H-Index: 14
Does pleasure facilitate healthy drinking? The role of epicurean pleasure in the regulation of wine consumption
Journal of Consumer Behaviour
2022/11
Online sensory experiences: Consumer reactions to triggering multiple senses by using psychological techniques and sensory-enabling technologies
Frontiers in psychology
2022/8/16
Olivia Petit
H-Index: 14
Anton Nijholt
H-Index: 31
We eat first with our (digital) eyes: enhancing mental simulation of eating experiences via visual-enabling technologies
Journal of Retailing
2022/6/1
Crossmodal congruency between background music and the online store environment: the moderating role of shopping goals
Frontiers in psychology
2022/5/24
Olivia Petit
H-Index: 14
Anton Nijholt
H-Index: 31
Consumer consciousness in multisensory extended reality
Frontiers in psychology
2022/4/21
Using augmented and virtual reality to design impossible experiences
BI Business Review
2021/9
Carlos Velasco
H-Index: 5
Francisco Barbosa Escobar
H-Index: 1
Olivia Petit
H-Index: 14
Qian Janice Wang
H-Index: 19
Multisensory consumer-computer interaction
2021/9/1
Impossible (food) experiences in extended reality
Frontiers in Computer Science
2021/8/5
Carlos Velasco
H-Index: 5
Francisco Barbosa Escobar
H-Index: 1
Olivia Petit
H-Index: 14
Qian Janice Wang
H-Index: 19
Virtual terroir and the premium coffee experience
Frontiers in Psychology
2021/3/18
Small is beautiful: The role of anticipated food waste in consumers’ avoidance of large packages
Journal of Business Research
2020/5/1
Olivia Petit
H-Index: 14
Renaud Lunardo
H-Index: 16
Digital disruption in retailing and beyond
SMR-Journal of Service Management Research
2020/11/26
Co-Authors
