B Ramaseshan

Curtin University

H-index: 37

Oceania-Australia

About B Ramaseshan

B Ramaseshan, With an exceptional h-index of 37 and a recent h-index of 25 (since 2020), a distinguished researcher at Curtin University, specializes in the field of Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Effects of employee engagement on customer responses: Examining the mediating role of customer engagement

Consumer relationship fading

The customer experience–loyalty link: moderating role of motivation orientation

B Ramaseshan Information

University	Curtin University
Position	___
Citations(all)	8004
Citations(since 2020)	3373
Cited By	7741
hIndex(all)	37
hIndex(since 2020)	25
i10Index(all)	64
i10Index(since 2020)	43
Email	Access Email
University Profile Page	Curtin University
Google Scholar	View Google Scholar Profile

B Ramaseshan Skills & Research Interests

Marketing

Top articles of B Ramaseshan

Title	Journal	Author(s)	Publication Date
Effects of employee engagement on customer responses: Examining the mediating role of customer engagement	Australian Journal of Management	Fazlul K Rabbanee B Ramaseshan Revadee Vyravene	2022/8
Consumer relationship fading	Psychology & Marketing	Heiner Evanschitzky B Ramaseshan Michael K Brady Fazlul K Rabbanee Christian Brock ...	2020/6
The customer experience–loyalty link: moderating role of motivation orientation	Journal of Service Management	Alisha Stein B Ramaseshan	2020/1/23

See List of Professors in B Ramaseshan University(Curtin University)

Co-Authors

H-index: 88

Visit Jochen Wirtz Page

H-index: 51

Visit Heiner Evanschitzky Page

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