Matthew Alexander

About Matthew Alexander

Matthew Alexander, With an exceptional h-index of 22 and a recent h-index of 19 (since 2020), a distinguished researcher at University of Strathclyde, specializes in the field of customer/actor engagement, value co-creation, services marketing, service research.

His recent articles reflect a diverse array of research interests and contributions to the field:

Visual modality of engagement: conceptualization, typology of forms, and outcomes

How do tour guides cope with knowledgeable tourists? Conceptualising knowledge/information asymmetry in tour-guiding contexts

Value co-destruction: Problems and solutions

The artificial intelligence-enabled customer experience in tourism: a systematic literature review

Negative customer engagement behavior in online social networks: understanding the nuance

Irreconcilability of heritage missions: Personalized and general tourism audiences

Working with ‘The Passionate Few’: the Indirect Benefits of Actor Engagement in Mundane Service Settings

Unlocking secrets of images: implications for services marketers

Matthew Alexander Information

University

Position

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Citations(all)

3341

Citations(since 2020)

2423

Cited By

1827

hIndex(all)

22

hIndex(since 2020)

19

i10Index(all)

28

i10Index(since 2020)

25

Email

University Profile Page

Google Scholar

Matthew Alexander Skills & Research Interests

customer/actor engagement

value co-creation

services marketing

service research

Top articles of Matthew Alexander

Visual modality of engagement: conceptualization, typology of forms, and outcomes

Journal of Service Research

2024/5

Jaylan Azer
Jaylan Azer

H-Index: 2

Matthew Alexander
Matthew Alexander

H-Index: 15

How do tour guides cope with knowledgeable tourists? Conceptualising knowledge/information asymmetry in tour-guiding contexts

Tourism Review

2024/1/4

Matthew Alexander
Matthew Alexander

H-Index: 15

Value co-destruction: Problems and solutions

AMS Review

2023/11/30

Matthew Alexander
Matthew Alexander

H-Index: 15

Niklas Vallström
Niklas Vallström

H-Index: 1

The artificial intelligence-enabled customer experience in tourism: a systematic literature review

2023/11/28

Matthew Alexander
Matthew Alexander

H-Index: 15

Andrew Davis
Andrew Davis

H-Index: 4

Negative customer engagement behavior in online social networks: understanding the nuance

2023

Matthew Alexander
Matthew Alexander

H-Index: 15

Jaylan Azer
Jaylan Azer

H-Index: 2

Irreconcilability of heritage missions: Personalized and general tourism audiences

Annals of Tourism Research

2023/9/1

Derek Bryce
Derek Bryce

H-Index: 10

Matthew Alexander
Matthew Alexander

H-Index: 15

Working with ‘The Passionate Few’: the Indirect Benefits of Actor Engagement in Mundane Service Settings

SMR-Journal of Service Management Research

2023/7/10

Matthew Alexander
Matthew Alexander

H-Index: 15

Unlocking secrets of images: implications for services marketers

2023/6/16

Matthew Alexander
Matthew Alexander

H-Index: 15

Jaylan Azer
Jaylan Azer

H-Index: 2

What’s in an Image? Understanding Visual Modality of Engagement In Digital Service Ecosystems

2023

Jaylan Azer
Jaylan Azer

H-Index: 2

Matthew Alexander
Matthew Alexander

H-Index: 15

Call for special issue: reshaping the world through customer and actor engagement

Journal of Service Theory and Practice

2023

Engaging the eye: the role of visual modality of engagement (VME) in social media

2022/6/16

Jaylan Azer
Jaylan Azer

H-Index: 2

Matthew Alexander
Matthew Alexander

H-Index: 15

Facing three ways: conservation, public access, and commercialisation in an urban public arts and heritage organisation

2022/4/22

Derek Bryce
Derek Bryce

H-Index: 10

Matthew Alexander
Matthew Alexander

H-Index: 15

COVID-19 vaccination: engagement behavior patterns and implications for public health service communication

Journal of Service Theory and Practice

2022/1/23

Jaylan Azer
Jaylan Azer

H-Index: 2

Matthew Alexander
Matthew Alexander

H-Index: 15

Understanding engagement intensity

2022/12/7

Matthew Alexander
Matthew Alexander

H-Index: 15

Using engagement to change entrenched practices around food waste

ANZMAC 2022

2022/12/7

Juliette Wilson
Juliette Wilson

H-Index: 12

Matthew Alexander
Matthew Alexander

H-Index: 15

Unintended consequences in mundane service settings

2022/12/5

Matthew Alexander
Matthew Alexander

H-Index: 15

Juliette Wilson
Juliette Wilson

H-Index: 12

Community engagement for social and environmental innovation: a Sicilian case study

Institute for Small Business and Entrepreneurship

2022/10/27

Juliette Wilson
Juliette Wilson

H-Index: 12

Matthew Alexander
Matthew Alexander

H-Index: 15

Reducing food waste through actor engagement

2022/6/18

Halal tourism in non-Muslim destinations: the role of service inclusion in creating a positive destination image

2022/6/18

Samantha Murdy
Samantha Murdy

H-Index: 7

Matthew Alexander
Matthew Alexander

H-Index: 15

Assessing the impact of marketing automation on customer engagement in B2B settings

12th SERVSIG 2022

2022/6/18

Matthew Alexander
Matthew Alexander

H-Index: 15

Elina Jaakkola
Elina Jaakkola

H-Index: 27

See List of Professors in Matthew Alexander University(University of Strathclyde)

Co-Authors

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