Boris Bartikowski
KEDGE Business School
H-index: 29
Europe-France
Top articles of Boris Bartikowski
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Ethical Consumerism in Emerging Markets: Opportunities and Challenges | Smirti Kutaula Alvina Gillani Diana Gregory-Smith Boris Bartikowski | 2024/4/29 | |
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad | Journal of Business Research | Mark Cleveland Boris Bartikowski | 2023/1/1 |
Fit or misfit of culture in marketing communication? Development of the culture-ladenness fit index | Journal of Business Research | Boris Bartikowski Marie-Odile Richard Heribert Gierl | 2023/11/1 |
Masstige Marketing: A scale development and validity study | Journal of Business Research | Muhammad Ishtiaq Ishaq Ali Raza Boris Bartikowski Huma Sarwar | 2023/11/1 |
Introduction to the Special Issue: Information Communication Technology (ICT): People, culture, and globalization | International journal of information management | Boris Bartikowski Michel Laroche Hatice Kizgin | 2023/6 |
Effects of gender congruity in human-robot service interactions: The moderating role of masculinity | International Journal of Information Management | Valentina Pitardi Boris Bartikowski Victoria-Sophie Osburg Vignesh Yoganathan | 2023/6/1 |
Financial Risk Proneness Explains the" Sex Sells" Hypothesis in Relation to Luxury Brands. | Marketing ZFP-Journal of Research & Management | Heribert Gierl Boris Bartikowski Fernando Fastoso | 2022/7/1 |
Multiple mental categorizations of culture-laden website design | Journal of Business Research | Boris Bartikowski Heribert Gierl Marie-Odile Richard Fernando Fastoso | 2022/3/1 |
Location-Based Advertising: The Role of App Design: An Abstract | Hamid Shirdastian Boris Bartikowski Michel Laroche Marie-Odile Richard | 2021/6/1 | |
Building better employer brands through employee social media competence and online social capital | Psychology & Marketing | Vignesh Yoganathan Victoria‐Sophie Osburg Boris Bartikowski | 2021/3 |
How nationalistic appeals affect foreign luxury brand reputation: A study of ambivalent effects | Journal of Business Ethics | Boris Bartikowski Fernando Fastoso Heribert Gierl | 2021/3 |
Consumer dispositions and product connections to places: from parochialism to cosmopolitanism and beyond | Mark Cleveland Nicolas Papadopoulos Boris Bartikowski | 2021/9/17 | |
Attribute framing in CSR communication: doing good and spreading the word–but how? | Journal of Business Research | Boris Bartikowski Guido Berens | 2021/7/1 |
Why Narcissists Prefer Genuine to High-Quality Counterfeit Luxury: The Role of Authentic and Hubristic Pride: An Abstract | Fernando Fastoso Boris Bartikowski Siqi Froehlich-Wang | 2020 | |
SHOULD BRANDS TAKE POLITICAL SIDES?–HOW A BRAND’S POLITICAL ASSOCIATION AFFECTS BRAND ATTITUDES AND AUTHENTICITY | Global Marketing Conference | Dina Baszok Fernando Fastoso Boris Bartikowski Heribert Gierl | 2020/11 |
THE ANTECEDENTS OF GLOBAL BRAND ADVOCACY FOR HOME AND OVERSEAS CHINESE | Global Marketing Conference | Mark Cleveland Boris Bartikowski | 2020/11 |
THE NARCISSISTIC DESIRE FOR ORIGINAL VERSUS COUNTERFEIT LUXURY: SELF EXPRESSION OR EGO-ENHANCEMENT? | Global Marketing Conference | Fernando Fastoso Boris Bartikowski Siqi Wang | 2020/11 |
Effects of ethical certification and ethical eWoM on talent attraction | Journal of Business Ethics | Victoria-Sophie Osburg Vignesh Yoganathan Boris Bartikowski Hongfei Liu Micha Strack | 2020/7 |
Effects of ‘feeling right’about website cultural congruency on regular and mobile websites | Journal of Business Research | Boris Bartikowski Heribert Gierl Marie-Odile Richard | 2020/12/1 |
Message Framing in CSR Communication: An Abstract | Boris Bartikowski Guido Berens | 2020 |
Co-Authors
