Muhammad Ishtiaq Ishaq

About Muhammad Ishtiaq Ishaq

Muhammad Ishtiaq Ishaq, With an exceptional h-index of 19 and a recent h-index of 18 (since 2020), a distinguished researcher at Quaid-i-Azam University, specializes in the field of Sustainable Consumption, Corporate Social Responsibility, Green Marketing, Brand Equity, Consumer Behavior.

His recent articles reflect a diverse array of research interests and contributions to the field:

Impact of self‐esteem and self‐gifting on masstige purchase intentions

Virtual reality-based product displays to inspire consumers’ purchase intentions: An experimental study

Accomplishing sustainable performance through leaders' competencies, green entrepreneurial orientation, and innovation in an emerging economy: Moderating role of institutional …

Testing workplace hazing, moral disengagement and deviant behaviors in hospitality industry

Influence of HRM on CSR and performance of upscale hotels in developed and developing countries

Impression management as a friend or foe? Testing mediating role of narcissism and moderating role of ingratiation

Gamification in financial service apps to enhance customer experience and engagement

Ethical leadership, workplace spirituality, and job satisfaction: moderating role of self-efficacy

Muhammad Ishtiaq Ishaq Information

University

Position

Assistant Professor of Marketing

Citations(all)

1294

Citations(since 2020)

1009

Cited By

455

hIndex(all)

19

hIndex(since 2020)

18

i10Index(all)

29

i10Index(since 2020)

25

Email

University Profile Page

Google Scholar

Muhammad Ishtiaq Ishaq Skills & Research Interests

Sustainable Consumption

Corporate Social Responsibility

Green Marketing

Brand Equity

Consumer Behavior

Top articles of Muhammad Ishtiaq Ishaq

Impact of self‐esteem and self‐gifting on masstige purchase intentions

International Journal of Consumer Studies

2024/3

Muhammad Ishtiaq Ishaq
Muhammad Ishtiaq Ishaq

H-Index: 9

Ali Raza
Ali Raza

H-Index: 9

Virtual reality-based product displays to inspire consumers’ purchase intentions: An experimental study

Journal of Business Research

2024/3/1

Ali Raza
Ali Raza

H-Index: 9

Muhammad Ishtiaq Ishaq
Muhammad Ishtiaq Ishaq

H-Index: 9

Accomplishing sustainable performance through leaders' competencies, green entrepreneurial orientation, and innovation in an emerging economy: Moderating role of institutional …

Business Strategy and the Environment

2024/2

Muhammad Ishtiaq Ishaq
Muhammad Ishtiaq Ishaq

H-Index: 9

Huma Sarwar
Huma Sarwar

H-Index: 4

Ali Raza
Ali Raza

H-Index: 9

Testing workplace hazing, moral disengagement and deviant behaviors in hospitality industry

International Journal of Contemporary Hospitality Management

2024/1/30

Ali Raza
Ali Raza

H-Index: 9

Muhammad Ishtiaq Ishaq
Muhammad Ishtiaq Ishaq

H-Index: 9

Influence of HRM on CSR and performance of upscale hotels in developed and developing countries

Environment, Development and Sustainability

2024/1

Huma Sarwar
Huma Sarwar

H-Index: 4

Muhammad Ishtiaq Ishaq
Muhammad Ishtiaq Ishaq

H-Index: 9

Impression management as a friend or foe? Testing mediating role of narcissism and moderating role of ingratiation

Current Psychology

2024/1

Rehan Ahmad
Rehan Ahmad

H-Index: 16

Muhammad Ishtiaq Ishaq
Muhammad Ishtiaq Ishaq

H-Index: 9

Ali Raza
Ali Raza

H-Index: 9

Gamification in financial service apps to enhance customer experience and engagement

Journal of Consumer Behaviour

2023/12/17

Ali Raza
Ali Raza

H-Index: 9

Muhammad Ishtiaq Ishaq
Muhammad Ishtiaq Ishaq

H-Index: 9

Ethical leadership, workplace spirituality, and job satisfaction: moderating role of self-efficacy

International Journal of Emerging Markets

2023/12/12

Trust recovery tactics in financial services: the moderating role of service failure severity

International Journal of Bank Marketing

2023/12/1

Ali Raza
Ali Raza

H-Index: 9

Muhammad Sarfraz
Muhammad Sarfraz

H-Index: 2

Muhammad Ishtiaq Ishaq
Muhammad Ishtiaq Ishaq

H-Index: 9

Fear of missing out and compulsive buying behavior: The moderating role of mindfulness

Journal of Retailing and Consumer Services

2023/11/1

Masstige Marketing: A scale development and validity study

Journal of Business Research

2023/11/1

How fashion cewebrity influences customer engagement behavior in emerging economy? Social network influence as moderator

Journal of Retailing and Consumer Services

2023/9/1

Envy: definitions, approaches and implications: 嫉妒: 定义、 方法和含义

The Service Industries Journal

2023/7/27

Rehan Ahmad
Rehan Ahmad

H-Index: 16

Muhammad Ishtiaq Ishaq
Muhammad Ishtiaq Ishaq

H-Index: 9

Impact of minimalist practices on consumer happiness and financial well-being

Journal of Retailing and Consumer Services

2023/7/1

Muhammad Ishtiaq Ishaq
Muhammad Ishtiaq Ishaq

H-Index: 9

Supply chain agility and firm performance: testing serial mediations in pharmaceutical industry

Business Process Management Journal

2023/6/5

Rehan Ahmad
Rehan Ahmad

H-Index: 16

Khurram Shahzad
Khurram Shahzad

H-Index: 6

Muhammad Ishtiaq Ishaq
Muhammad Ishtiaq Ishaq

H-Index: 9

Employee engagement, innovative work behaviour, and employee wellbeing: Do workplace spirituality and individual spirituality matter?

Business Ethics, the Environment & Responsibility

2023

Narjes Haj Salem
Narjes Haj Salem

H-Index: 6

Muhammad Ishtiaq Ishaq
Muhammad Ishtiaq Ishaq

H-Index: 9

Ali Raza
Ali Raza

H-Index: 9

The nexus of human resource management, corporate social responsibility and sustainable performance in upscale hotels: a mixed-method study

International Journal of Emerging Markets

2023/3/3

Muhammad Ishtiaq Ishaq
Muhammad Ishtiaq Ishaq

H-Index: 9

Huma Sarwar
Huma Sarwar

H-Index: 4

Ofelia Palermo
Ofelia Palermo

H-Index: 5

Family or otherwise: Exploring the impact of family motivation on job outcomes in collectivistic society

Frontiers in Psychology

2023/3/2

Muhammad Ishtiaq Ishaq
Muhammad Ishtiaq Ishaq

H-Index: 9

Ali Raza
Ali Raza

H-Index: 9

Fashion consumption using minimalism: Exploring the relationship of consumer well-being and social connectedness

Journal of Retailing and Consumer Services

2023/3/1

Muhammad Ishtiaq Ishaq
Muhammad Ishtiaq Ishaq

H-Index: 9

Achieving business competitiveness through corporate social responsibility and dynamic capabilities: An empirical evidence from emerging economy

Journal of Cleaner Production

2023/2/1

Huma Sarwar
Huma Sarwar

H-Index: 4

Muhammad Ishtiaq Ishaq
Muhammad Ishtiaq Ishaq

H-Index: 9

Muhammad Atif
Muhammad Atif

H-Index: 17

See List of Professors in Muhammad Ishtiaq Ishaq University(Quaid-i-Azam University)

Co-Authors

academic-engine