Dayananda Palihawadana

About Dayananda Palihawadana

Dayananda Palihawadana, With an exceptional h-index of 23 and a recent h-index of 17 (since 2020), a distinguished researcher at University of Leeds, specializes in the field of marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Exploring frontline employee-customer linkages: a psychological contract perspective

Effective small and medium-sized enterprise import strategy: Its drivers, moderators, and outcomes

Unveiling the infidelity problem in exclusive manufacturer–distributor relationships: A dyadic perspective

The psychology of consumer ethnocentrism and cosmopolitanism: a five-country study of values, moral foundations, gender identities and consumer orientations

Emancipatory ethical social media campaigns: fostering relationship harmony and peace

How downplaying product greenness affects performance evaluations: Examining the effects of implicit and explicit green signals in advertising

Dayananda Palihawadana Information

University

Position

Professor Marketing

Citations(all)

3411

Citations(since 2020)

1481

Cited By

2417

hIndex(all)

23

hIndex(since 2020)

17

i10Index(all)

29

i10Index(since 2020)

22

Email

University Profile Page

Google Scholar

Dayananda Palihawadana Skills & Research Interests

marketing

Top articles of Dayananda Palihawadana

Exploring frontline employee-customer linkages: a psychological contract perspective

The International Journal of Human Resource Management

2022/4/11

Effective small and medium-sized enterprise import strategy: Its drivers, moderators, and outcomes

Journal of International Marketing

2022/3

Unveiling the infidelity problem in exclusive manufacturer–distributor relationships: A dyadic perspective

Psychology & Marketing

2021/7/17

The psychology of consumer ethnocentrism and cosmopolitanism: a five-country study of values, moral foundations, gender identities and consumer orientations

International Marketing Review

2020/12/7

Emancipatory ethical social media campaigns: fostering relationship harmony and peace

Journal of Business Ethics

2019/4/29

How downplaying product greenness affects performance evaluations: Examining the effects of implicit and explicit green signals in advertising

Journal of Advertising

2020/3/14

Dayananda Palihawadana
Dayananda Palihawadana

H-Index: 16

Aristeidis Theotokis
Aristeidis Theotokis

H-Index: 11

See List of Professors in Dayananda Palihawadana University(University of Leeds)