Leonidas C. Leonidou

About Leonidas C. Leonidou

Leonidas C. Leonidou, With an exceptional h-index of 61 and a recent h-index of 44 (since 2020), a distinguished researcher at University of Cyprus, specializes in the field of International Marketing, Strategic Marketing, Relationship Marketing, Socially responsible Marketing, Marketing in Emerging Econ.

His recent articles reflect a diverse array of research interests and contributions to the field:

Reprint: The Export Development Process—An Integrative Review of Empirical Models

Evaluating MNEs’ role in implementing the UN Sustainable Development Goals: The importance of innovative partnerships

Research on Country-of-Origin Perceptions: Review, Critical Assessment, and the Path Forward

An integrative review of export development process models: History, impact, and the way forward

Being creative under the Covid-19 pandemic crisis: the role of effective inter-organizational relationship management

Hindrances and outcomes of social bonding in exporter-importer relationships: The moderating role of formal contracting and ethical climate

Export-specific investments, competitive advantage, and performance in Vietnamese SMEs: The moderating role of domestic market conditions

Organizational influences and performance impact of cross border e-commerce barriers: The moderating role of home country digital infrastructure and foreign market internet …

Leonidas C. Leonidou Information

University

Position

Professor of Marketing

Citations(all)

21201

Citations(since 2020)

8546

Cited By

15417

hIndex(all)

61

hIndex(since 2020)

44

i10Index(all)

101

i10Index(since 2020)

81

Email

University Profile Page

Google Scholar

Leonidas C. Leonidou Skills & Research Interests

International Marketing

Strategic Marketing

Relationship Marketing

Socially responsible Marketing

Marketing in Emerging Econ

Top articles of Leonidas C. Leonidou

Reprint: The Export Development Process—An Integrative Review of Empirical Models

2024/3/13

Evaluating MNEs’ role in implementing the UN Sustainable Development Goals: The importance of innovative partnerships

International Business Review

2024

Research on Country-of-Origin Perceptions: Review, Critical Assessment, and the Path Forward

2024/2/20

An integrative review of export development process models: History, impact, and the way forward

2024

Being creative under the Covid-19 pandemic crisis: the role of effective inter-organizational relationship management

International Marketing Review

2023/12/12

Hindrances and outcomes of social bonding in exporter-importer relationships: The moderating role of formal contracting and ethical climate

Industrial Marketing Management

2023/10/1

Export-specific investments, competitive advantage, and performance in Vietnamese SMEs: The moderating role of domestic market conditions

Journal of Business Research

2024/1/1

Organizational influences and performance impact of cross border e-commerce barriers: The moderating role of home country digital infrastructure and foreign market internet …

Management International Review

2023/6

A dynamic capabilities perspective to socially responsible family business: Implications on social-based advantage and market performance

Journal of Business Research

2023/1/1

Integrating fair trade with circular economy: Personality traits, consumer engagement, and ethically-minded behavior

Journal of business research

2022/5/1

Exploring frontline employee-customer linkages: a psychological contract perspective

The International Journal of Human Resource Management

2022/4/11

Effective small and medium-sized enterprise import strategy: Its drivers, moderators, and outcomes

Journal of International Marketing

2022/3

Social media in marketing research: Theoretical bases, methodological aspects, and thematic focus

Psychology & Marketing

2022

Drivers, outcomes, and moderators of consumer intention to buy organic goods: Meta-analysis, implications, and future agenda

Journal of Business Research

2022/11/1

A meta-analysis of the antecedents and outcomes of consumer foreign country image perceptions: The moderating role of macro-level country differences

Management International Review

2022/10

Enhancing international buyer-seller relationship quality and long-term orientation using emotional intelligence: The moderating role of foreign culture

Management International Review

2021/6

Unveiling the infidelity problem in exclusive manufacturer-distributor relationships: A dyadic perspective

Psychology & Marketing

2021/7/17

Applying the reduce, reuse, and recycle principle in the hospitality sector: Its antecedents and performance implications

Business Strategy and the Environment

2021/11

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Journal of the Academy of Marketing Science

2021/1

The impact of proximity on consumer fair trade engagement and purchasing behavior: The moderating role of empathic concern and hypocrisy

Journal of Business Ethics

2021/3

See List of Professors in Leonidas C. Leonidou University(University of Cyprus)

Co-Authors

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