Magnus Hultman

Magnus Hultman

University of Leeds

H-index: 28

Europe-United Kingdom

About Magnus Hultman

Magnus Hultman, With an exceptional h-index of 28 and a recent h-index of 26 (since 2020), a distinguished researcher at University of Leeds, specializes in the field of International Marketing, Strategy, Branding, Tourism, Sustainability.

His recent articles reflect a diverse array of research interests and contributions to the field:

International industrial manufacturers: Mastering the era of digital innovation and circular economy

On the (in) effectiveness of standardized versus adapted international promotion strategies: Evidence from entrepreneurial firms

Talk less and listen more? The effectiveness of social media talking and listening tactics on export performance

Managerial mindset effects on international marketing strategy adaptation decisions

Enhancing export intensity of entrepreneurial firms through bricolage and international opportunity recognition: The differential roles of explorative and exploitative learning

Developing and utilizing coopetitive relationships: Evidence from small and medium-sized enterprises in sub-Saharan Africa

Less speed more haste: The effect of crisis response speed and information strategy on the consumer− brand relationship

Decision-making in international marketing: past, present and future

Magnus Hultman Information

University

Position

___

Citations(all)

3715

Citations(since 2020)

2490

Cited By

1972

hIndex(all)

28

hIndex(since 2020)

26

i10Index(all)

36

i10Index(since 2020)

34

Email

University Profile Page

University of Leeds

Google Scholar

View Google Scholar Profile

Magnus Hultman Skills & Research Interests

International Marketing

Strategy

Branding

Tourism

Sustainability

Top articles of Magnus Hultman

Title

Journal

Author(s)

Publication Date

International industrial manufacturers: Mastering the era of digital innovation and circular economy

Technological Forecasting and Social Change

Pejvak Oghazi

Rana Mostaghel

Magnus Hultman

2024/4/1

On the (in) effectiveness of standardized versus adapted international promotion strategies: Evidence from entrepreneurial firms

Journal of Business Research

Magnus Hultman

Pejvak Oghazi

2024/1/1

Talk less and listen more? The effectiveness of social media talking and listening tactics on export performance

Journal of Business Research

Magnus Hultman

Abbie Iveson

Pejvak Oghazi

2023/4/1

Managerial mindset effects on international marketing strategy adaptation decisions

Industrial Marketing Management

Christina Papadopoulou

Aristeidis Theotokis

Magnus Hultman

2023/11/1

Enhancing export intensity of entrepreneurial firms through bricolage and international opportunity recognition: The differential roles of explorative and exploitative learning

Journal of Business Research

Francis Donbesuur

Diana Owusu-Yirenkyi

George Oppong Appiagyei Ampong

Magnus Hultman

2023/2/1

Developing and utilizing coopetitive relationships: Evidence from small and medium-sized enterprises in sub-Saharan Africa

Journal of Business Research

Stella Zulu-Chisanga

Pejvak Oghazi

Magnus Hultman

Constantinos N Leonidou

Nathaniel Boso

2023/11/1

Less speed more haste: The effect of crisis response speed and information strategy on the consumer− brand relationship

Psychology & Marketing

Abbie Iveson

Magnus Hultman

Vasileios Davvetas

Pejvak Oghazi

2023/2

Decision-making in international marketing: past, present and future

João S Oliveira

Magnus Hultman

Nathaniel Boso

Ian Hodgkinson

Paul Hughes

...

2023/8/30

Challenges in using a Mixed-Method approach to explore the relationship between big data analytics capabilities and market performance

Oluwaseun E Olabode

Nathaniel Boso

Magnus Hultman

Constantinos N Leonidou

2023

Configuring political relationships to navigate host-country institutional complexity: Insights from Anglophone sub-Saharan Africa

Journal of International Business Studies

Nathaniel Boso

Joseph Amankwah-Amoah

Dominic Essuman

Oluwaseun E Olabode

Patience Bruce

...

2023/8

Disruptive market shift: Conceptualization, antecedents, and response mechanisms

Technological Forecasting and Social Change

Oluwaseun E Olabode

Magnus Hultman

Constantinos N Leonidou

Nathaniel Boso

2023/7/1

How agency and self‐efficacy moderate the effects of strategic improvisational behaviors on sales performance: Evidence from an emerging market

European Management Review

Magnus Hultman

Nathaniel Boso

Abena Animwaa Yeboah‐Banin

Ian Hodgkinson

Anne L Souchon

...

2022/11

Growth implications of creation and discovery behavior among family firms: the moderating role of venture age

International Journal of Entrepreneurial Behavior & Research

Francis Donbesuur

Magnus Hultman

Nathaniel Boso

Pejvak Oghazi

2022/9/29

The impact of brand communities on public and private brand loyalty: A field study in professional sports

Journal of Business Research

Mark Mills

Pejvak Oghazi

Magnus Hultman

Aristeidis Theotokis

2022/5/1

Big data analytics capability and market performance: The roles of disruptive business models and competitive intensity

Journal of Business Research

Oluwaseun E Olabode

Nathaniel Boso

Magnus Hultman

Constantinos N Leonidou

2022/2/1

The product life cycle revisited: an integrative review and research agenda

Abbie Iveson

Magnus Hultman

Vasileios Davvetas

2022/1/7

External knowledge resources and new venture success in developing economies: Leveraging innovative opportunities and legitimacy strategies

Technological Forecasting and Social Change

Francis Donbesuur

Magnus Hultman

Pejvak Oghazi

Nathaniel Boso

2022/12/1

The Information Paradox in Internationalization: Can ignorance ever be bliss? Evidence from emerging market SME managers

Journal of Business Research

Magnus Hultman

Abbie Iveson

Pejvak Oghazi

2021/7/1

Branding the hotel industry: The effect of step-up versus step-down brand extensions

Journal of Business Research

Magnus Hultman

Christina Papadopoulou

Pejvak Oghazi

Robert Opoku

2021/1/1

Places in good graces: The role of emotional connections to a place on word-of-mouth

Journal of Business Research

Carola Strandberg

Maria Ek Styvén

Magnus Hultman

2020/10/1

See List of Professors in Magnus Hultman University(University of Leeds)

Co-Authors

H-index: 81
Leyland Pitt

Leyland Pitt

Simon Fraser University

H-index: 61
Leonidas C. Leonidou

Leonidas C. Leonidou

University of Cyprus

H-index: 33
Nathaniel Boso

Nathaniel Boso

Kwame Nkrumah University of Science and Technology

H-index: 32
Matthew J. Robson

Matthew J. Robson

Cardiff University

H-index: 30
Paul Hughes

Paul Hughes

De Montfort University

H-index: 27
Dionysis Skarmeas

Dionysis Skarmeas

Athens University of Economics and Business

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