Leyland Pitt
Simon Fraser University
H-index: 81
North America-Canada
Top articles of Leyland Pitt
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Assessing digital responsibility in a digital-first world: Revisiting the U-commerce framework | Organizational Dynamics | Jeandri Robertson Caitlin Ferreira Richard Watson Ian McCarthy Jan Kietzmann | 2024 |
Delineating Digital Responsibility: From Ubiquitous Networks to Participatory Accountability | Robertson, J., Ferreira, C., Watson, E., McCarthy, IP, Kietzmann, J., and Pitt, L.(Accepted) Delineating Digital Responsibility: From Ubiquitous Networks to Participatory. In Organizational Dynamics, Forthcoming | Jeandri Robertson Caitlin Ferreira Richard T Watson Ian P McCarthy Jan Kietzmann Jan Kietzmann | 2024/2/1 |
From HAL to GenAI: Optimize chatbot impacts with CARE | Business Horizons | Cai Mitsu Feng Elsamari Botha Leyland Pitt | 2024/4/17 |
The writing is on the wall: predicting customers' evaluation of customer-firm interactions using computerized text analysis | Journal of Service Theory and Practice | Caitlin Ferreira Jeandri Robertson Raeesah Chohan Leyland Pitt Tim Foster | 2023 |
Luxury is what you say: Analyzing electronic word‐of‐mouth marketing of luxury products using artificial intelligence and machine learning | Psychology & Marketing | Yusuf Oc Kirk Plangger Sean Sands Colin L Campbell Leyland Pitt | 2023/9 |
The virtuous brand: The perils and promises of brand virtue signaling | Business Horizons | Pierre R Berthon Sarah T Lord Ferguson Leyland F Pitt Emma Wang | 2023/1/1 |
Charting value creation strategies B2B salespeople use throughout the sales process: learning from social media influencers | EUROPEAN JOURNAL OF MARKETING | Zixuan Mia Cheng Kirk Plangger Cai Mitsu Feng Colin L Campbell Leyland Pitt | 2022/8/8 |
A theory of information compression: When judgments are costly | Information Systems Research | Richard Thomas Watson Kirk Plangger Leyland Pitt Amrit Tiwana | 2023/9 |
Artificial intelligence, marketing, and the history of technology: Kranzberg’s laws as a conceptual lens | Australasian Marketing Journal | Christine Pitt Jeannette Paschen Jan Kietzmann Leyland F Pitt Erol Pala | 2023/2 |
Electronic commerce: The strategic perspective | Richard T Watson | 2023/7/25 | |
Culture uncovered: B2B salesforce job reviews as windows into corporate values | Journal of Business & Industrial Marketing | Joey Lam Michael S Mulvey Karen Robson Leyland Pitt | 2023/12/26 |
Introduction to the Minitrack on Internet of Everything | Tayfun Keskin Fred Riggins | 2021/1/5 | |
When memes program the genes: What managers need to know about the emerging genetic revolution | Business Horizons | Pierre Berthon Christine Pitt Andrew Park Leyland Pitt | 2023/7/1 |
Does (customer data) size matter? Generating valuable customer insights with less customer relationship risk | Psychology & Marketing | Kirk Plangger Ben Marder Matteo Montecchi Richard Watson Leyland Pitt | 2023/10 |
Inside-out: Using the marketing classroom to mirror diversity and inclusion of the marketplace | Marketing Education Review | Caitlin Ferreira Jeandri Robertson Mignon Reyneke Leyland Pitt | 2023/1/2 |
Brand stories in marketing: a bibliographic perspective | Journal of Strategic Marketing | Andrew Park Emily Treen Leyland Pitt Anthony Chan | 2023/4/3 |
Beyond surveys: leveraging automated text analysis of travellers’ online reviews to enhance service quality and willingness to recommend | Journal of Strategic Marketing | Jeandri Robertson Joseph Vella Sherese Duncan Christine Pitt Leyland Pitt | 2023/9/28 |
Business (un) usual: Critical skills for the next normal | Thunderbird International Business Review | Caitlin Ferreira Jeandri Robertson Leyland Pitt | 2023/1 |
This place is full of it: Towards an organizational bullshit perception scale | Psychological Reports | Caitlin Ferreira David Hannah Ian McCarthy Leyland Pitt Sarah Lord Ferguson | 2022/2 |
Play, games and gamification: possibilities for customer loyalty | Joey Lam Karen Robson Kirk Plangger Jan Kietzmann Ian McCarthy | 2022/7/19 |
Co-Authors
