Eunju Ko
Yonsei University
H-index: 51
Asia-South Korea
Top articles of Eunju Ko
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention-focus on VIP customers | Journal of Global Scholars of Marketing Science | Wonbae Pang Eunju Ko Minjung Cho | 2024/4/2 |
The interaction effect of fashion retailer categories on sustainable labels: the role of perceived benefits, ambiguity, trust, and purchase intention | International Journal of Advertising | Minjung Cho Eunju Ko Benjamin E Borenstein | 2024/1/16 |
The effects of brand collaboration with the online game on customer equity and purchase intention: moderating effect of fashion brand type | Asia Pacific Journal of Marketing and Logistics | Sang Jin Kim Jiwon Yoo Eunju Ko | 2023/11/13 |
THE EFFECT OF VIRTUAL REALITY AND CONSUMER EXPERIENCE IN THE VIRTUAL FASHION SPACE | Global Marketing Conference | Hyojo Jung Eunju Ko Minjung Cho | 2023/7 |
The effect of luxury brands’ sustainable fashion marketing types on authenticity, brand attitude, and purchase intention | Journal of Global Scholars of Marketing Science | Hojae Lee Eunju Ko Sanghoon Lee | 2023/10/2 |
THE EFFECT OF PERCEPTION OF LUXURY FASHION WEARER ON EMOTION AND EVALUATION TOWARDS THE WEARER FROM AN OBSERVER’S PERSPECTIVE-FOCUSED ON COMPARISON BETWEEN THE REAL WORLD AND … | Global Marketing Conference | HoiSoo Um HoiSoo Um Eunju Ko Boram Do | 2023/7 |
Contactless marketing management of fashion brands in the digital age | European Management Journal | Minjung Cho Hyesu Yun Eunju Ko | 2023/8/1 |
INFLUENCING FACTORS OF CONSUMER FANTASY EXPERIENCE IN THE LUXURY BRANDS'PROMOTIONAL SITES IN METAVERSE | Global Marketing Conference | Qi Jiang Miyea Kim Eunju Ko Kyohong Jin Kanghyeon Shin | 2023/7 |
A STUDY ON THE DEVELOPMENT OF MEASUREMENT TOOLS FOR EROTIC CAPITAL OF LUXURY BRANDS | Global Marketing Conference | Wonbae Pang Eunju Ko | 2023/7 |
The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms | Asia Pacific Journal of Marketing and Logistics | Yeonseo Park Eunju Ko Boram Do | 2023/11/22 |
WEIRD is not Enough: Sustainability Insights from Non-WEIRD Countries | Journal of Macromarketing | Ben Wooliscroft Eunju Ko | 2023/6 |
THE EFFECTS OF VR FASHION STORES OF VISUAL TACTILE AND PRESENCE ON CONSUMER ATTITUDE | Global Marketing Conference | Sanghoon Lee Eunju Ko Minjung Cho | 2023/7 |
The metaverse experience in luxury brands | Asia Pacific Journal of Marketing and Logistics | Qi Jiang Miyea Kim Eunju Ko Kyung Hoon Kim | 2023/11/16 |
Don't touch the Merchandise! Factors associated with consumer preference for contact free shopping | Journal of Business Research | Dayun Jeong Eunju Ko Charles R Taylor | 2023/1/1 |
SOCIAL COMPARISON AND VIP MARKETING IN THE LUXURY INDUSTRY | Global Marketing Conference | Eunju Ko Wonbae Pang Rino Kim Sue Ryung Chang | 2023/7 |
Impact of COVID-19 pandemic upon fashion consumer behavior: focus on mass and luxury products | Asia Pacific Journal of Marketing and Logistics | Wonbae Pang Jisu Ko Sang Jin Kim Eunju Ko | 2022/11/22 |
The role of cultural congruence in the art infusion effect | Journal of Consumer Psychology | Yuri Seo Felix Septianto Eunju Ko | 2022/10 |
Luxury customization and self-authenticity: Implications for consumer wellbeing | Journal of Business Research | Dayeon Choi Yuri Seo Felix Septianto Eunju Ko | 2022/3/1 |
Examining research trends on sustainable fashion through keywords related to sustainability macro trends-focusing on domestic and international research from 2017 to 2021 | ShinJoo Park Eunju Ko SangJin Kim | 2022 | |
An analysis of sustainable macro trends of luxury fashion brands | Journal of Fashion business | Hojae Lee Eunju Ko | 2022 |
Co-Authors
