Udo Wagner
Universität Wien
H-index: 25
Europe-Austria
Top articles of Udo Wagner
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
I am ashamed of my brand-self! Consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures | Journal of Product & Brand Management | Wolfgang J Weitzl Clemens Hutzinger Udo Wagner | 2024/1/15 |
Getting users involved in idea crowdsourcing initiatives: An experimental approach to stimulate intrinsic motivation and intention to submit | IEEE Transactions on Engineering Management | Christian Garaus Marion Garaus Udo Wagner | 2024/1/10 |
Predicting and optimizing marketing performance in dynamic markets | OR Spectrum | Daniel Guhl Fredericke Paetz Udo Wagner Michel Wedel | 2024 |
Refining the freeloading and no purchase behavior in pay as you wish pricing | Review of Managerial Science | Udo Wagner Karl Akbari | 2023 |
The influence of deviant advertisements on customer responses: The role of cultural tightness in emerging and developed economies | Psychology & Marketing | Udo Wagner Sandra Pauser Ulun Akturan | 2023 |
Emotion Recognition—Recent Advances and Applications in Consumer Behavior and Food Sciences with an Emphasis on Facial Expressions | Udo Wagner Klaus Dürrschmid Sandra Pauser | 2023 | |
Der Choice Overload Effekt bei Online-Hotelbuchungen | Udo Wagner Marion Garaus Thomas Scheffl | 2023 | |
Kann die Nutzung von Chatbots negative Wirkungen von Produktcommoditisierung auf Markenerfolgsgrößen abschwächen? | Transfer: Zeitschrift für Kommunikation & Markenmanagement | Fernanda Sepúlveda Simon Udo Wagner Margit Enke | 2023/12/1 |
Marketing – Eine Bilanz | von der Oelsnitz Udo Wagner | 2023 | |
The impact of corporate sustainability performance on advertising efficiency | Omneya Abdelsalam Antonios Chantziaras Nikolaos Tsileponis Stergios Leventis | 2021/4/10 | |
Consumers’ Value Systems in the Consumption of Sustainable Groceries: An Intercultural Study | Corporate Responsibility, Sustainability and Markets: How Ethical Organisations and Consumers Shape Markets | Udo Wagner Sophie Strobl | 2022 |
Entwicklungslinien der quantitativen Marketingforschung im deutschsprachigen Raum | Lutz Hildebrandt Udo Wagner | 2022/7/19 | |
Selfie campaigns as advertising tactic: mental imagery as a driver of brand interest and participation | International Journal of Advertising | Elisabeth Wolfsteiner Marion Garaus Udo Wagner Alexander Girschick | 2023/5/19 |
The Impact of Bodily Behaviors of Sales Representatives on Charisma Evaluations by Consumers: A Time-Series Perspective | Marketing - Zeitschrift für Forschung und Praxis | Udo Wagner Sandra Pauser | 2022 |
Effects of acoustic stimuli complementing out-of-home advertising | Marketing, Zeitschrift für Forschung und Praxis | Udo Wagner Roland Ruhm | 2022 |
Erratum on the Pay-as-You-Wish Model by Chen et al. (2017) | Marketing Science | Karl Akbari Udo Wagner | 2022 |
Emotional targeting using digital signage systems and facial recognition at the point-of-sale | Journal of Business Research | Marion Garaus Udo Wagner Ricarda C Rainer | 2021/7/1 |
Playing when paying and what happens next: customer satisfaction and word-of-mouth intention in gambled price promotions | Schmalenbach Journal of Business Research | Karl Akbari Udo Wagner | 2021/6 |
Using Mobile and Stationary Eye Tracking to Better Understand Consumer Shelf Perception | Multidisciplinary Business Review | Jutatip Kastner-Jamsawang Udo Wagner | 2021/3/25 |
What language should be displayed on product packaging? How unconventional lettering influences packaging and product evaluation | Journal of International Consumer Marketing | Udo Wagner Alisara Rungnontarat Charinsarn | 2020 |
