Yuri Seo

Yuri Seo

University of Auckland

H-index: 31

Oceania-New Zealand

About Yuri Seo

Yuri Seo, With an exceptional h-index of 31 and a recent h-index of 30 (since 2020), a distinguished researcher at University of Auckland, specializes in the field of Consumer Behavior.

His recent articles reflect a diverse array of research interests and contributions to the field:

Mindful luxury: A case of the Faroe Islands

How micro-(vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset

Between cultural appreciation and cultural appropriation: Self-authorizing the consumption of cultural difference

Awe in advertising: The mediating role of an abstract mindset

“Open to give”: Mindfulness improves evaluations of charity appeals that are incongruent with the consumer’s political ideology

The role of cultural congruence in the art infusion effect

Sharing luxury possessions in the age of digital experience economy: Consumption type and psychological entitlement

The role of threat-based awe and construal level in charitable advertising

Yuri Seo Information

University

Position

Senior Lecturer

Citations(all)

3838

Citations(since 2020)

3281

Cited By

1566

hIndex(all)

31

hIndex(since 2020)

30

i10Index(all)

44

i10Index(since 2020)

43

Email

University Profile Page

University of Auckland

Google Scholar

View Google Scholar Profile

Yuri Seo Skills & Research Interests

Consumer Behavior

Top articles of Yuri Seo

Title

Journal

Author(s)

Publication Date

Mindful luxury: A case of the Faroe Islands

Tourism Management

Marina Leban

Amy Errmann

Yuri Seo

Benjamin G Voyer

2024/10/1

How micro-(vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset

Journal of Business Research

Wenting Li

Fang Zhao

Ji Min Lee

Jiwoon Park

Felix Septianto

...

2024/1/1

Between cultural appreciation and cultural appropriation: Self-authorizing the consumption of cultural difference

Journal of Consumer Research

Angela Gracia B Cruz

Yuri Seo

Daiane Scaraboto

2024

Awe in advertising: The mediating role of an abstract mindset

Journal of Advertising

Felix Septianto

Yuri Seo

Loic Pengtao Li

Linsong Shi

2023

“Open to give”: Mindfulness improves evaluations of charity appeals that are incongruent with the consumer’s political ideology

Journal of the Association for Consumer Research

Amy Errmann

Yuri Seo

Felix Septianto

2022

The role of cultural congruence in the art infusion effect

Journal of Consumer Psychology

Yuri Seo

Felix Septianto

Eunju Ko

2022/10

Sharing luxury possessions in the age of digital experience economy: Consumption type and psychological entitlement

Journal of Business Research

Joya A Kemper

Xue Bai

Fang Zhao

Tung Moi Chiew

Felix Septianto

...

2022

The role of threat-based awe and construal level in charitable advertising

European Journal of Marketing

Felix Septianto

Reza Ashari Nasution

Devi Arnita

Yuri Seo

2022/5/24

The role of implicit theories in motivating donations in response to threat-based awe

Journal of Public Policy & Marketing

Felix Septianto

Yuri Seo

Widya Paramita

2022/1

The effects of competence and warmth appeals on luxury and sustainable brand advertising: The moderating role of construal level

Journal of Advertising

Felix Septianto

Yuri Seo

Fang Zhao

2022

Luxury customization and self-authenticity: Implications for consumer wellbeing

Journal of Business Research

Dayeon Choi

Yuri Seo

Felix Septianto

Eunju Ko

2022/3/1

The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness: a construal level perspective

International Marketing Review

Felix Septianto

Arnold Japutra

Billy Sung

Yuri Seo

2022/1/1

Cultural globalization from the periphery: translation practices of English-speaking K-pop fans

Journal of Consumer Culture

Angela Gracia B Cruz

Yuri Seo

Itir Binay

2021

Photo taking paradox: contrasting effects of photo taking on travel satisfaction and revisit Intention

Journal of Travel Research

Jacob C Lee

Yuanyuan Cui

Jungkeun Kim

Yuri Seo

Hyunji Chon

2020

David and Goliath: When and why micro-Influencers are more persuasive than mega-Influencers

Journal of Advertising

Jiwoon Park

Ji Min Lee

Vikki Yiqi Xiong

Felix Septianto

Yuri Seo

2021/1/1

Distinct effects of pride and gratitude appeals on sustainable luxury brands

Journal of Business Ethics

Felix Septianto

Yuri Seo

Amy Christine Errmann

2021

It is all in the mind(set)! Matching mindsets and luxury tourism

Journal of Travel Research

Yuri Seo

Dongwoo Ko

Jungkeun Kim

2021/1

Consumer experiences of virtual reality: Insights from VR luxury brand fashion shows

Journal of Business Research

Jaesuk Jung

Jihye Yu

Yuri Seo

Eunju Ko

2021/6/1

Mindfulness and pro-environmental hotel preference

Annals of Tourism Research

Amy Errmann

Jungkeun Kim

Daniel Chaein Lee

Yuri Seo

Jaeseok Lee

...

2021/9/1

Transformational effects of social media lurking practices on luxury consumption

Journal of Business Research

Marina Leban

Yuri Seo

Benjamin G Voyer

2020

See List of Professors in Yuri Seo University(University of Auckland)

Co-Authors

H-index: 34
Jungkeun Kim

Jungkeun Kim

Auckland University of Technology

H-index: 12
Angela Gracia B. Cruz

Angela Gracia B. Cruz

Monash University

H-index: 5
Amy Errmann

Amy Errmann

University of Auckland

H-index: 3
Saira Raza Khan

Saira Raza Khan

University of Auckland

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