Jonas Heller
Universiteit Maastricht
H-index: 15
Europe-Netherlands
Top articles of Jonas Heller
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The 4C framework: Towards a holistic understanding of consumer engagement with augmented reality | Computers in Human Behavior | Philipp A Rauschnabel Reto Felix Jonas Heller Chris Hinsch | 2024/5/1 |
Customer Engagement in Utilitarian vs. Hedonic Service Contexts | Journal of Service Research | Jenna Adriana Maeve Barrett Elina Jaakkola Jonas Heller Elisabeth Christine Brüggen | 2024/4/12 |
Immersion or social presence? Investigating the effect of virtual reality immersive environments on sommelier learning experiences | Journal of Wine Research | Noah Moonen Jonas Heller Tim Hilken Dai-In Danny Han Dominik Mahr | 2024/4/4 |
Exploring the impact of augmented reality smart glasses on worker well-being in warehouse order picking | Computers in Human Behavior | Anne Windhausen Jonas Heller Tim Hilken Dominik Mahr Roberta Di Palma | 2024/2/5 |
Challenges of Automated Financial Advice: Definition and Ethical Considerations | Minou Werf Darian Meacham Elisabeth Brüggen Jens Hogreve Jonas Heller | 2024/2/1 | |
An interdisciplinary Co-authorship networking perspective on AR and human behavior: Taking stock and moving ahead | Computers in Human Behavior | Jonas Heller Dominik Mahr Ko de Ruyter Eric Schaap Tim Hilken | 2023/6/1 |
Sports Venue Digital Twin Technology from a Spectator Virtual Visiting Perspective | Ekaterina Glebova Robert Book Yiran Su Marko Perić Jonas Heller | 2023 | |
More than meets the eye: In-store retail experiences with augmented reality smart glasses | Computers in Human Behavior | Pauline Pfeifer Tim Hilken Jonas Heller Saifeddin Alimamy Roberta Di Palma | 2023/9/1 |
Augmented reality (AR): The blurring of reality in human-computer interaction | Dominik Mahr Jonas Heller Ko de Ruyter | 2023/8 | |
It is really not a game: An integrative review of gamification for service research | Robert Ciuchita Jonas Heller Sarah Köcher Sören Köcher Thomas Leclercq | 2023/2 | |
Closing the Customer Imagination Gap with Augmented and Virtual Reality | NIM Marketing Intelligence Review | Tim Hilken Jonas Heller Dominik Mahr | 2023/11/1 |
Zur aktuellen und zukünftigen wirtschaftlichen Lage von Selbständigen | ifo Schnelldienst | Jonas Heller Stefan Sauer Klaus Wohlrabe | 2023 |
Die Innovation synthetischer Kundenerlebnisse: Machen ist wichtiger als Denken. | Transfer: Zeitschrift für Kommunikation & Markenmanagement | Dominik Mahr Jonas Heller Tim Hilken Moritz Wigger | 2023/9/1 |
Dynamic capabilities for digital procurement transformation: a systematic literature review | Silke Herold Jonas Heller Frank Rozemeijer Dominik Mahr | 2023/6/29 | |
Embracing Falsity through the Metaverse: The Case of Synthetic Customer Experiences | Business Horizons | Maja Golf-Papez Jonas Heller Tim Hilken Mathew Chylinski Ko de Ruyter | 2022/11/1 |
Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next generation experiences with reality enhancing technologies | Tim Hilken Debbie I Keeling Mathew Chylinski Ko de Ruyter Maja Golf Papez | 2022/8 | |
Bridging imagination gaps on the path to purchase with augmented reality: Field and experimental evidence | Journal of Interactive Marketing | Tim Hilken Jonas Heller Debbie I Keeling Mathew Chylinski Dominik Mahr | 2022/5 |
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing | Psychology & Marketing | Tim Hilken Mathew Chylinski Debbie I Keeling Jonas Heller Ko de Ruyter | 2022/3 |
The customer loyalty journey – technology enabled loyalty touchpoints | Mathew Chylinski Jonas Heller | 2022 | |
Exploring the frontiers in reality-enhanced service communication: from augmented and virtual reality to neuro-enhanced reality | Journal of Service Management | Tim Hilken Mathew Chylinski Ko de Ruyter Jonas Heller Debbie Isobel Keeling | 2022/7/8 |
Co-Authors
