Judy Siguaw

Judy Siguaw

East Carolina University

H-index: 45

North America-United States

About Judy Siguaw

Judy Siguaw, With an exceptional h-index of 45 and a recent h-index of 29 (since 2020), a distinguished researcher at East Carolina University, specializes in the field of Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Reprint: Cosmopolitan Consumers as a Target Group for Segmentation

The contribution of managerial ability on customer satisfaction: an empirical investigation

The use of interest-inventory measurements in marketing education: Improving MBA student team effectiveness

Maladaptive consumer behaviors and marketing responses in a pandemic

Word-of-mouth, servicescapes and the impact on brand effects

Service productivity, satisfaction, and the impact on service firm performance

The transformational impact of intense virtual teamwork experiences on team member psychometrics: An exploratory study

Sight unseen: The role of online security indicators in visual attention to online privacy information

Judy Siguaw Information

University

Position

___

Citations(all)

21039

Citations(since 2020)

6596

Cited By

17013

hIndex(all)

45

hIndex(since 2020)

29

i10Index(all)

77

i10Index(since 2020)

51

Email

University Profile Page

East Carolina University

Google Scholar

View Google Scholar Profile

Judy Siguaw Skills & Research Interests

Marketing

Top articles of Judy Siguaw

Title

Journal

Author(s)

Publication Date

Reprint: Cosmopolitan Consumers as a Target Group for Segmentation

Petra Riefler

Adamantios Diamantopoulos

Judy A Siguaw

2024/3/13

The contribution of managerial ability on customer satisfaction: an empirical investigation

Journal of Strategic Marketing

Thanh Ngo

Shirley Mai

Judy Siguaw

Surendranath Jory

2023/2/17

The use of interest-inventory measurements in marketing education: Improving MBA student team effectiveness

Journal of Marketing Education

Russell Lemken

Judy A Siguaw

2021/4

Maladaptive consumer behaviors and marketing responses in a pandemic

The Future of Service Post-COVID-19 Pandemic, Volume 2: Transformation of Services Marketing

Seth C Ketron

Judy A Siguaw

Xiaojing Sheng

2021

Word-of-mouth, servicescapes and the impact on brand effects

SN Business & Economics

Judy A Siguaw

Enping Mai

Xiaojing Sheng

2020/11/30

Service productivity, satisfaction, and the impact on service firm performance

Services Marketing Quarterly

Dongjun Rew

Judy A Siguaw

Xiaojing Sheng

2020/10/1

The transformational impact of intense virtual teamwork experiences on team member psychometrics: An exploratory study

American Journal of Management

William Swart

Judy A Siguaw

2020/4/7

Sight unseen: The role of online security indicators in visual attention to online privacy information

Journal of Business Research

Xiaojing Sheng

Reto Felix

Swapnil Saravade

Judy A Siguaw

Seth C Ketron

...

2020/4/1

UNSOUGHT GOODS: A CONSUMER BEHAVIOR PERSPECTIVE

2020 AMA Summer Academic Conference

Xiaojing Sheng

Judy A Siguaw

Reto Felix

Lorena GarciaRamon

2020

Making Sense of Meaningful Third Places: Effects of Servicescape, Place Meanings, and Emotions

Judy A Siguaw

Xiaojing Sheng

2020/12/14

See List of Professors in Judy Siguaw University(East Carolina University)