Reto Felix
University of Texas Rio Grande Valley
H-index: 23
North America-United States
Top articles of Reto Felix
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The 4C framework: Towards a holistic understanding of consumer engagement with augmented reality | Computers in Human Behavior | Philipp A Rauschnabel Reto Felix Jonas Heller Chris Hinsch | 2024/5/1 |
Ritual and environmental ineffectiveness: How psychological ownership of community drives environmental behavior | Psychology & Marketing | Yihui Tang Reto Felix Christian Hinsch | 2024/4 |
Effects of third-party observer empathy when viewing interactions between robots and customers: The moderating role of robot eeriness | International Journal of Hospitality Management | Xiaojing Sheng Ross Murray Seth C Ketron Reto Felix | 2024/5/1 |
Unpacking the influencing factors of telehealth usage among older consumers | Health Marketing Quarterly | Xiaojing Sheng Yuri Martirosyan Khondoker Sayeed Hossain Reto Felix Arjun Singh | 2024/1/2 |
Female advertising models and their body mass index (BMI): How does BMI similarity affect perceived product quality? | Journal of Consumer Behaviour | Erik Ernesto Vazquez Reto Felix Lorena Siliceo | 2023 |
Context in augmented reality marketing: Does the place of use matter? | Psychology & Marketing | Simon von der Au Philipp A Rauschnabel Reto Felix Chris Hinsch | 2023/11 |
A cross-cultural analysis of ridesharing intentions and compliance with COVID-19 health guidelines: The roles of social trust, fear of COVID-19, and trust-in-God | Journal of Retailing and Consumer Services | Md Nazmus Sakib Fuad Hasan Md Al-Emran Reto Felix | 2023 |
Best Practices for Implementing Experimental Research Methods | International Journal of Consumer Studies | Jennifer L Stoner Reto Felix Ashley Stadler Blank | 2023/7 |
How political identity and attitudinal spillover matter for consumption of place: Evidence from winter migrants in the United States | Journal of Consumer Behaviour | R Felix X Sheng AN Ngo | 2022 |
What is XR? Towards a framework for augmented and virtual reality | Computers in human behavior | Philipp A Rauschnabel Reto Felix Chris Hinsch Hamza Shahab Florian Alt | 2022/8/1 |
When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products | International Journal of Consumer Studies | Reto Felix Eva M González Raquel Castaño Lorena Carrete Richard T Gretz | 2022 |
Non‐deceptive counterfeit purchase behavior of luxury fashion products | Journal of Consumer Behaviour | Devinder Pal Singh Minas N Kastanakis Justin Paul Reto Felix | 2021 |
From Solidity to Liquidity: Macro-Level Consumption Patterns in the Sharing Economy | Journal of Macromarketing | Swapnil Saravade Reto Felix A Fuat Fırat | 2021/6 |
Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing | Journal of Retailing and Consumer Services | Chris Hinsch Reto Felix Philipp A Rauschnabel | 2020/3/1 |
Sight unseen: The role of online security indicators in visual attention to online privacy information | Journal of Business Research | Xiaojing Sheng Reto Felix Swapnil Saravade Judy A Siguaw Seth C Ketron | 2020/4/1 |
Co-Authors
