Cleopatra Veloutsou
University of Glasgow
H-index: 44
Europe-United Kingdom
Top articles of Cleopatra Veloutsou
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
On the antipodes of love and hate: The conception and measurement of brand polarization | Journal of Business Research | Sergio Andrés Osuna Ramírez Cleopatra Veloutsou Anna Morgan-Thomas | 2024/6/1 |
Negative online brand engagement: conceptualisation, scale development and validation | Journal of Research in Interactive Marketing | Xinyu Dong Cleopatra Veloutsou Anna Morgan-Thomas | 2024/2/8 |
Enlightening the brand building-audience response link | Journal of Brand Management | Cleopatra Veloutsou | 2023/4/27 |
Brand Polarization Scale Development: An Abstract | Sergio Andrés Osuna Ramírez Cleopatra Veloutsou Anna Morgan-Thomas | 2022/5/25 | |
Patchworking Research Paradigms to Investigate the Brand in Virtual Spaces | Silvia Ranfagni Massimo Rosati Cleopatra Veloutsou | 2023/10/20 | |
Mapping brand community research from 2001 to 2021: Assessing the field's stage of development and a research agenda | Cleopatra Veloutsou Junyun Liao | 2023/3 | |
Reflections on brand communities academic research | A Research Agenda for Brand Management in a New Era of Consumerism | Cleopatra Veloutsou | 2023/9/6 |
An Interdisciplinary-informed Brand Experience Scale | Y Chevtchouk C Veloutsou R Paton | 2023 | |
Publishing for impact: Interdisciplinary reflections | IEEE Transactions on Technology and Society | Roba Abbas Katina Michael Kieran Conboy Marijn Janssen Yogesh K Dwivedi | 2023/9 |
Examining the Key Consumer-related Determinants Towards their Intention to Participate in Anti-brand Communities | X Dong C Veloutsou A Morgan-Thomas | 2023 | |
Metaverse marketing: How the metaverse will shape the future of consumer research and practice | Psychology & Marketing | Yogesh K Dwivedi Laurie Hughes Yichuan Wang Ali A Alalwan Sun J Ahn | 2023/4 |
The determinants of personal luxury purchase intentions in a recessionary environment | Journal of Marketing Management | Arezoo Davari Pramod Iyer Francisco Guzman Cleopatra Veloutsou | 2022/9/2 |
Negative Online Brand Engagement Scale Development Process: An Abstract | Xinyu Dong Cleopatra Veloutsou Anna Morgan-Thomas | 2022/5/25 | |
Charting research on international luxury marketing: where are we now and where should we go next? | International Marketing Review | Cleopatra Veloutsou George Christodoulides Francisco Guzmán | 2022/4/15 |
Branding | Chandra Waskita Rahman Pijar Suciati | 2020 | |
Outcomes Across the Brand Ethical Continuum in Luxury Services | Yanina Chevtchouk Cleopatra Veloutsou Robert Paton | 2021/11/15 | |
The experience–economy revisited: an interdisciplinary perspective and research agenda | Yanina Chevtchouk Cleopatra Veloutsou Robert A Paton | 2021/11/12 | |
Augmenting brand community identification for inactive users: a uses and gratification perspective | Journal of Research in Interactive Marketing | Laurence Dessart Cleopatra Veloutsou | 2021/6/19 |
Models for brand relationships: Guest Editorial | Journal of Product & Brand Management | Marc Fetscherin Cleopatra Veloutsou Francisco Guzman | 2021/4/28 |
Special session: investigating pre-loved luxury brand consumption: an abstract | Yunjie Lu Cleopatra Veloutsou Katherine Duffy | 2020 |
Co-Authors
