Carla Ruiz Mafé
Universidad de Valencia
H-index: 42
Europe-Spain
Top articles of Carla Ruiz Mafé
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Sports brand love 2.0 in the context of football teams | Managing Sport and Leisure | Inés Küster-Boluda Carla Ruiz-Mafé Gabriel Orozco-Grover | 2024/1/3 |
Do Customer Orientation Strategies Drive an Excellent Customer Experience?: The Case of Abu Khader Automotive | Mohamad Kamal Hashem Carla Ruiz-Mafé Rafael Curras-Perez | 2024 | |
Brand Associations and Customer Brand Engagement in Social Media: Analysing Brand-, User-and Influencer-Generated Content | Estefania Ballester Chirica Carla Ruiz Natalia Rubio Cleopatra Veloutsou | 2024/1 | |
Furnishing your home? The impact of voice assistant avatars in virtual reality shopping: A neurophysiological study | Computers in Human Behavior | Enrique Bigne Carla Ruiz Rafael Curras-Perez | 2024/4/1 |
How consumers process online review types in familiar versus unfamiliar destinations. A self-reported and neuroscientific study | Technological Forecasting and Social Change | Enrique Bigne Carla Ruiz Rafael Curras-Perez | 2024/2/1 |
Can Social Media-Driven Trust and Customer Happiness with a Car Dealership Increase Brand Love? | Mohamad Hashem Carla Ruiz Mafé Rafael Currás Pérez | 2024/1/10 | |
The influence of negative emotions on brand trust and intention to share cause-related posts: A neuroscientific study | Journal of Business Research | Enrique Bigné Carla Ruiz-Mafé Alberto Badenes-Rocha | 2023/3/1 |
The Influence of Culture on Sentiments Expressed in Online Reviews of Eco-Friendly Hotels: The Case Study of Amsterdam | Estefania Ballester Chirica Carla Ruiz-Mafé Natalia Rubio | 2023 | |
Emojis and Users’ Brand Engagement in Instagram. The Case of Eco-Friendly Restaurants | Journal of Tourism and Services | Estefania Ballester Natalia Rubio Carla Ruiz | 2023/12/18 |
I want to travel to the past! The role of creative style and historical reconstructions as antecedents of informativeness in a virtual visit to a heritage tourist destination | Current Issues in Tourism | Enrique Bigne Rafael Curras-Perez Carla Ruiz Luisa Andreu | 2023/9/30 |
Are customer star ratings and sentiments aligned? A deep learning study of the customer service experience in tourism destinations | Service Business | Enrique Bigne Carla Ruiz Carmen Perez-Cabañero Antonio Cuenca | 2023/3 |
Online Food Delivery: An Overview and Bibliometric Analysis | Alberto Badenes-Rocha Enrique Bigné Carla Ruiz | 2022/5/19 | |
Personal, experiential and sustainability related factors to explain food delivery apps use and recommendation: a review | Alberto Badenes José Enrique Bigné Alcañiz Carla Ruiz Mafé | 2022 | |
Is a virtual visit to a heritage tourist destination informative? Design variables that influence intention to recommend the destination | Enrique Bigne Rafael Currás-Pérez Carla Ruiz Luisa Andreu | 2022 | |
Visual attention paid to negative comments in cause-related posts: visual style and emotionality matter | International Journal of Advertising | Alberto Badenes-Rocha Enrique Bigne Carla Ruiz-Mafé | 2022/11/17 |
Impact of cause‐related marketing on consumer advocacy and cause participation: A causal model based on self‐reports and eye‐tracking measures | Psychology & Marketing | Alberto Badenes‐Rocha Enrique Bigne Carla Ruiz | 2022/1 |
CSR COMMUNICATION THROUGH SOCIAL MEDIA | Alberto Badenes Rocha Enrique Bigné Alcañiz Carla Ruiz Mafé | 2022/7 | |
Key drivers of utilitarian value of mobile fashion apps | Contaduría y administración | Miluska Murillo Zegarra Carla Ruíz Mafé | 2021/6 |
How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach | Journal of Business research | Enrique Bigne Aline Simonetti Carla Ruiz Shobbit. Kakaria | 2021 |
Factores determinantes del valor utilitarista en las aplicaciones móviles del sector moda | Contaduría y administración | Miluska Murillo Zegarra Carla Ruíz Mafé | 2021/6 |
Co-Authors
