Luisa Andreu

Luisa Andreu

Universidad de Valencia

H-index: 42

Europe-Spain

About Luisa Andreu

Luisa Andreu, With an exceptional h-index of 42 and a recent h-index of 32 (since 2020), a distinguished researcher at Universidad de Valencia, specializes in the field of Tourism marketing, Destination Marketing, Digital Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Responsible Tourism and Hospitality

DESIGNING A SUSTAINABLE COMMUNICATION CAMPAIGN BY IMPLEMENTING AGILE METHODOLOGIES

SIMULATING AN INSTAGRAM EMPLOYER BRANDING CAMPAIGN BY IMPLEMENTING AGILE METHODOLOGIES

I want to travel to the past! The role of creative style and historical reconstructions as antecedents of informativeness in a virtual visit to a heritage tourist destination

Convent Carmen: Rethinking the boundaries between tourism and the city

Explaining the willingness of consumers to bring their own reusable coffee cups under the condition of monetary incentives

Current knowledge and research directions of responsible tourism and hospitality: A review and research agenda

Is a virtual visit to a heritage tourist destination informative? Design variables that influence intention to recommend the destination

Luisa Andreu Information

University

Position

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Citations(all)

10226

Citations(since 2020)

4476

Cited By

8158

hIndex(all)

42

hIndex(since 2020)

32

i10Index(all)

78

i10Index(since 2020)

47

Email

University Profile Page

Universidad de Valencia

Google Scholar

View Google Scholar Profile

Luisa Andreu Skills & Research Interests

Tourism marketing

Destination Marketing

Digital Marketing

Top articles of Luisa Andreu

Title

Journal

Author(s)

Publication Date

Responsible Tourism and Hospitality

Journal of Hospitality & Tourism Research

Yixing Gao

Anna S Mattila

Luisa Andreu

2024/1/19

DESIGNING A SUSTAINABLE COMMUNICATION CAMPAIGN BY IMPLEMENTING AGILE METHODOLOGIES

L Andreu

E Bigné

P Hauptfeld

C Pérez-Cabañero

2024

SIMULATING AN INSTAGRAM EMPLOYER BRANDING CAMPAIGN BY IMPLEMENTING AGILE METHODOLOGIES

L Andreu

S Arenas

A Soler

R Porcuna

2023

I want to travel to the past! The role of creative style and historical reconstructions as antecedents of informativeness in a virtual visit to a heritage tourist destination

Current Issues in Tourism

Enrique Bigne

Rafael Curras-Perez

Carla Ruiz

Luisa Andreu

2023/9/30

Convent Carmen: Rethinking the boundaries between tourism and the city

Juan Sánchez-Villar

Enrique Bigné

Luisa Andreu

2022/6/8

Explaining the willingness of consumers to bring their own reusable coffee cups under the condition of monetary incentives

Journal of Retailing and Consumer Services

Juan Luis Nicolau

Katja Anna Stadlthanner

Luisa Andreu

Xavier Font

2022/5/1

Current knowledge and research directions of responsible tourism and hospitality: A review and research agenda

Yixing Gao

Anna S Mattila

Luisa Andreu

2022/12/22

Is a virtual visit to a heritage tourist destination informative? Design variables that influence intention to recommend the destination

Enrique Bigne

Rafael Currás-Pérez

Carla Ruiz

Luisa Andreu

2022

The effects of message framing in CSR advertising on consumers’ emotions, attitudes, and behavioral intentions

Journal of Hospitality Marketing & Management

Katja Anna Stadlthanner

Luisa Andreu

Manuel Alector Ribeiro

Xavier Font

Anna S Mattila

2022/10/3

How environmental gain messages affect cause involvement, attitude and behavioural intentions: the moderating effects of CSR scepticism and biospheric values

Corporate Communications: An International Journal

Katja Anna Stadlthanner

Luisa Andreu

Xavier Font

Manuel Alector Ribeiro

Rafael Currás-Pérez

2022/9/20

Social media communication and destination brand equity

Journal of Hospitality and Tourism Technology

Igor Stojanovic

Luisa Andreu

Rafael Curras-Perez

2022/7/12

BLENDED TUTORING OF HIGHER EDUCATION STUDENTS DEVELOPING THEIR MASTER THESIS

C Perez-Cabañero

L Andreu

E Bigné

2021

Airbnb research: an analysis in tourism and hospitality journals

Luisa Andreu

Enrique Bigne

Suzanne Amaro

Jesús Palomo

2020/2/20

An importance-performance matrix analysis of the factors influencing US tourists to use Airbnb

Alicia Palmer

Suzanne Amaro

Luisa Andreu

2020

Bridging the gap between blockchain and competitiveness in tourism

All rights reserved. No full or partial reproduction, copy or transmission of this publication may be made without prior written permission of the authors and/or

Jesus Palomo

Luisa Andreu

Cristina Figueroa-Domecq

2020/9/3

Negative online reviews and webcare strategies in social media: effects on hotel attitude and booking intentions

Current Issues in Tourism

Ana B Casado-Díaz

Luisa Andreu

Susanne C Beckmann

Caitlin Miller

2020/2/16

Brand love is all around: loyalty behaviour, active and passive social media users

Current issues in tourism

E. bigne

L andreu

C. perez

C. ruiz-mafé

2020

Reciprocity of trust between managers and team members

Personnel review

Vicente Martínez-Tur

Agustín Molina

Carolina Moliner

Esther Gracia

Luisa Andreu

...

2020/2/6

How online reviews of destination responsibility influence tourists’ evaluations: An exploratory study of mountain tourism

Journal of Sustainable Tourism

Enrique Bigné

Marina Zanfardini

Luisa Andreu

2020/5/3

The dark side of the sharing economy: Balancing value co‐creation and value co‐destruction

Psychology & Marketing

Dimitrios Buhalis

Luisa Andreu

Juergen Gnoth

2020/5

See List of Professors in Luisa Andreu University(Universidad de Valencia)

Co-Authors

H-index: 113
Professor Dimitrios Buhalis

Professor Dimitrios Buhalis

Bournemouth University

H-index: 97
Anna S. Mattila

Anna S. Mattila

Penn State University

H-index: 57
Xavier Font

Xavier Font

University of Surrey

H-index: 42
Carla Ruiz Mafé

Carla Ruiz Mafé

Universidad de Valencia

H-index: 35
Rafael Curras-Perez

Rafael Curras-Perez

Universidad de Valencia

H-index: 35
Valérie Swaen

Valérie Swaen

Université Catholique de Louvain

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