Marc Fetscherin
Rollins College
H-index: 36
North America-United States
Top articles of Marc Fetscherin
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study | Journal of Consumer Behaviour | Ricardo Cayolla Rui Biscaia Roy F Baumeister Marc Fetscherin Sónia Brito‐Costa | 2024/3 |
Exploring masstige brands' antecedents and outcomes | International Journal of Consumer Studies | Paula Rodrigues Ana Sousa Marc Fetscherin Ana Pinto Borges | 2024/1 |
Brand hate internationally: a validation study from Slovenia | Journal of international consumer marketing | Marc Fetscherin Maja Konecnik Ruzzier Sabina Ivanov Mitja Ruzzier | 2023/8/8 |
Analyzing the influence of celebrities’ emotional and rational brand posts | Spanish Journal of Marketing-ESIC | Arash Ahmadi Amirhossein Taghipour Marc Fetscherin Siriwan Ieamsom | 2023/4/19 |
The effects of brand relationships on justice perceptions in service recovery | Journal of Consumer Marketing | Cid Gonçalves Filho Kip Kiefer Marc Fetscherin Alexander Blandina Marcelo Nacif Rocha | 2023/3/24 |
Brand love and brand addiction and their effects on consumers' negative behaviors | European Journal of Marketing | Muhammad Junaid Marc Fetscherin Khalid Hussain Fujun Hou | 2022/11/30 |
Models for brand relationships | Journal of Product & Brand Management | Marc Fetscherin Cleopatra Veloutsou Francisco Guzman | 2021/4/28 |
How a CEO’s personality, performance, and leadership predict advertising credibility: conceptualizing and measuring CEO brand image | Journal of Advertising Research | Daniela Andreini Marc Fetscherin Lia Zarantonello | 2021/3/1 |
Anti‐consumption in the context of brand relationships | Strategic Change | Marc Fetscherin Raghabendra P KC | 2021/1 |
Effects of facial features and styling elements on perceptions of competence, warmth, and hireability of male professionals | The Journal of social psychology | Marc Fetscherin Stacey Tantleff-Dunn Arne Klumb | 2020/5/3 |
Co-Authors
