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Ron Berman

Ron Berman

University of Pennsylvania

H-index: 15

North America-United States

Contact Ron Berman

About Ron Berman

Ron Berman, With an exceptional h-index of 15 and a recent h-index of 14 (since 2020), a distinguished researcher at University of Pennsylvania, specializes in the field of Online Marketing, Social Media, Startups and Entrepreneurship, Marketing Analytics.

His recent articles reflect a diverse array of research interests and contributions to the field:

Latent Stratification for Incrementality Experiments

Analyzing Healthcare Price Transparency: Will Patients Shop for Services More Effectively?

Naive Analytics: The Strategic Advantage of Algorithmic Heuristics

A Randomized Trial of Behavioral Nudges Delivered Through Text Messages to Increase Influenza Vaccination Among Patients With an Upcoming Primary Care Visit

Influence or Advertise: The Role of Social Learning in Influencer Marketing

Strategic Recommendation Algorithms: Overselling and Demarketing Information Designs

A 680,000-person megastudy of nudges to encourage vaccination in pharmacies

The Value of Descriptive Analytics: Evidence from Online Retailers

Ron Berman Information

University

Position

Assistant Professor of Marketing The Wharton School

Citations(all)

1803

Citations(since 2020)

1337

Cited By

756

hIndex(all)

15

hIndex(since 2020)

14

i10Index(all)

18

i10Index(since 2020)

16

Email

University Profile Page

Google Scholar

Ron Berman Skills & Research Interests

Online Marketing

Social Media

Startups and Entrepreneurship

Marketing Analytics

Top articles of Ron Berman

Latent Stratification for Incrementality Experiments

Marketing Science

2024/1/5

Ron Berman
Ron Berman

H-Index: 10

Elea Mcdonnell Feit
Elea Mcdonnell Feit

H-Index: 10

Analyzing Healthcare Price Transparency: Will Patients Shop for Services More Effectively?

Available at SSRN 4620347

2023/11/1

Ron Berman
Ron Berman

H-Index: 10

Naive Analytics: The Strategic Advantage of Algorithmic Heuristics

Available at SSRN 3718803

2023/9/12

Ron Berman
Ron Berman

H-Index: 10

Yuval Heller
Yuval Heller

H-Index: 8

A Randomized Trial of Behavioral Nudges Delivered Through Text Messages to Increase Influenza Vaccination Among Patients With an Upcoming Primary Care Visit

American Journal of Health Promotion

2023/3

Modupe Akinola
Modupe Akinola

H-Index: 17

John Beshears
John Beshears

H-Index: 21

Alison Buttenheim
Alison Buttenheim

H-Index: 24

Hengchen Dai
Hengchen Dai

H-Index: 13

Dean Karlan
Dean Karlan

H-Index: 55

David Laibson
David Laibson

H-Index: 69

Todd Rogers
Todd Rogers

H-Index: 31

Silvia Saccardo
Silvia Saccardo

H-Index: 9

Jehan Sparks
Jehan Sparks

H-Index: 6

Ron Berman
Ron Berman

H-Index: 10

Seung Hyeong Lee
Seung Hyeong Lee

H-Index: 0

Eli Tsukayama
Eli Tsukayama

H-Index: 24

Christophe Van Den Bulte
Christophe Van Den Bulte

H-Index: 23

Influence or Advertise: The Role of Social Learning in Influencer Marketing

Available at SSRN 4324888

2023

Ron Berman
Ron Berman

H-Index: 10

Strategic Recommendation Algorithms: Overselling and Demarketing Information Designs

Available at SSRN 4301489

2022/9/10

Ron Berman
Ron Berman

H-Index: 10

Yi Zhu
Yi Zhu

H-Index: 19

A 680,000-person megastudy of nudges to encourage vaccination in pharmacies

Proceedings of the National Academy of Sciences

2022/2/8

Ilana Brody
Ilana Brody

H-Index: 0

Hal Hershfield
Hal Hershfield

H-Index: 26

Ron Berman
Ron Berman

H-Index: 10

Rahul Ladhania
Rahul Ladhania

H-Index: 2

Sendhil Mullainathan
Sendhil Mullainathan

H-Index: 66

Jann Spiess
Jann Spiess

H-Index: 7

Eli Tsukayama
Eli Tsukayama

H-Index: 24

Lyle Ungar
Lyle Ungar

H-Index: 59

Christophe Van Den Bulte
Christophe Van Den Bulte

H-Index: 23

The Value of Descriptive Analytics: Evidence from Online Retailers

Marketing Science

2022

Ron Berman
Ron Berman

H-Index: 10

Ayelet Israeli
Ayelet Israeli

H-Index: 5

A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor’s appointment

Proceedings of the National Academy of Sciences

2021/5/18

Modupe Akinola
Modupe Akinola

H-Index: 17

John Beshears
John Beshears

H-Index: 21

Alison Buttenheim
Alison Buttenheim

H-Index: 24

Hengchen Dai
Hengchen Dai

H-Index: 13

Dean Karlan
Dean Karlan

H-Index: 55

David Laibson
David Laibson

H-Index: 69

Todd Rogers
Todd Rogers

H-Index: 31

Silvia Saccardo
Silvia Saccardo

H-Index: 9

Jehan Sparks
Jehan Sparks

H-Index: 6

Ron Berman
Ron Berman

H-Index: 10

Eli Tsukayama
Eli Tsukayama

H-Index: 24

Christophe Van Den Bulte
Christophe Van Den Bulte

H-Index: 23

The Dark Side of Category Expansion: Will (and Which) Existing Ones' Pay the Price'?

Available at SSRN 3837014

2021/4/30

Qi Yu
Qi Yu

H-Index: 1

Ron Berman
Ron Berman

H-Index: 10

Eric Bradlow
Eric Bradlow

H-Index: 34

False Discovery in A/B Testing

Management Science

2021

Ron Berman
Ron Berman

H-Index: 10

Christophe Van Den Bulte
Christophe Van Den Bulte

H-Index: 23

Marketing with Shallow and Prudent Influencers

2020/9

Ron Berman
Ron Berman

H-Index: 10

Curation Algorithms and Filter Bubbles in Social Networks

Marketing Science

2020

Ron Berman
Ron Berman

H-Index: 10

Zsolt Katona
Zsolt Katona

H-Index: 14

See List of Professors in Ron Berman University(University of Pennsylvania)

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