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Elea McDonnell Feit

Elea McDonnell Feit

Drexel University

H-index: 15

North America-United States

Contact Elea McDonnell Feit

About Elea McDonnell Feit

Elea McDonnell Feit, With an exceptional h-index of 15 and a recent h-index of 13 (since 2020), a distinguished researcher at Drexel University, specializes in the field of Bayesian methods, choice models, A/B testing, product design, advertising incrementality.

His recent articles reflect a diverse array of research interests and contributions to the field:

Package ‘BTYD’

Context information can increase revenue in online display advertising auctions: Evidence from a policy change

Endogeneity and causal inference in marketing

Choices in networks: a research framework

Can negative buzz increase awareness and purchase intent?

Python for marketing research and analytics

Elea McDonnell Feit Information

University

Position

___

Citations(all)

1565

Citations(since 2020)

986

Cited By

976

hIndex(all)

15

hIndex(since 2020)

13

i10Index(all)

23

i10Index(since 2020)

16

Email

University Profile Page

Google Scholar

Elea McDonnell Feit Skills & Research Interests

Bayesian methods

choice models

A/B testing

product design

advertising incrementality

Top articles of Elea McDonnell Feit

Package ‘BTYD’

2022/10/12

Peter Fader
Peter Fader

H-Index: 35

Elea Mcdonnell Feit
Elea Mcdonnell Feit

H-Index: 10

Daniel Mccarthy
Daniel Mccarthy

H-Index: 4

Bruce Hardie
Bruce Hardie

H-Index: 20

Eric Schwartz
Eric Schwartz

H-Index: 7

Yao Zhang
Yao Zhang

H-Index: 14

Context information can increase revenue in online display advertising auctions: Evidence from a policy change

Journal of Marketing Research

2022/10

Nadia Abou Nabout
Nadia Abou Nabout

H-Index: 5

Elea Mcdonnell Feit
Elea Mcdonnell Feit

H-Index: 10

Endogeneity and causal inference in marketing

Available at SSRN 4091717

2022/4/23

Dominik Papies
Dominik Papies

H-Index: 10

Elea Mcdonnell Feit
Elea Mcdonnell Feit

H-Index: 10

Choices in networks: a research framework

Marketing Letters

2020/12

Fred Feinberg
Fred Feinberg

H-Index: 22

Elizabeth Bruch
Elizabeth Bruch

H-Index: 10

Michael Braun
Michael Braun

H-Index: 10

Brett Hemenway Falk
Brett Hemenway Falk

H-Index: 14

Elea Mcdonnell Feit
Elea Mcdonnell Feit

H-Index: 10

Alice Patania
Alice Patania

H-Index: 7

Can negative buzz increase awareness and purchase intent?

Marketing Letters

2020/3

Elea Mcdonnell Feit
Elea Mcdonnell Feit

H-Index: 10

Shuba Srinivasan
Shuba Srinivasan

H-Index: 23

Python for marketing research and analytics

2020

Elea Mcdonnell Feit
Elea Mcdonnell Feit

H-Index: 10

See List of Professors in Elea McDonnell Feit University(Drexel University)

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