Peter Fader
University of Pennsylvania
H-index: 52
North America-United States
Top articles of Peter Fader
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The Customer Centricity Ebook Collection (3 Books): Customer Centricity, The Customer Centricity Playbook, and The Customer-Base Audit | Peter Fader Bruce GS Hardie Michael Ross Sarah E Toms | 2024/7/23 | |
How Does Augmented Reality Contribute to Enhancing Consumer Experience? Comprehending Customer Satisfaction by AR Marketing Media | Jurnal Ekonomi dan Bisnis Digital | Muhammad Tata Rizky Setyo Utomo Tito Wira Eka Suryawijaya Peter S Fader | 2023/12/13 |
Stochastic Models of Buyer Behavior | Peter S Fader Bruce GS Hardie Subrata Sen | 2014 | |
Package ‘BTYD’ | Lukasz Dziurzynski Edward Wadsworth Peter Fader Elea McDonnell Feit Daniel McCarthy | 2022/10/12 | |
The Customer-Base Audit: The First Step on the Journey to Customer Centricity | Peter Fader Bruce GS Hardie Michael Ross | 2022/12/31 | |
Inferring Individual Preferences and Intra-Household Dynamics with Aggregate Data: An Application to Targeted TV Advertising | Available at SSRN 3864575 | Liangbin Yang Eric Bradlow Peter Fader | 2021/6 |
How to value a company by analyzing its customers | Harvard Business Review | Daniel McCarthy Peter Fader | 2020/1/1 |
Incorporating Time-Varying Covariates in the BG/NBD Model | Peter S Fader BG Hardie Chun-Yao Huang | 2020/7 | |
Incorporating time-varying covariates in a simple mixture model for discrete-time duration data | research note, accessed on January | Peter S Fader BG Hardie | 2020/7 |
Customer centricity: Focus on the right customers for strategic advantage | Peter Fader | 2020/5/26 |
Co-Authors
